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How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years.

Bounce Back Emails: What to Include and Avoid

Learn what to include and avoid in a bounce back email, plus tips for handling invalid email addresses and improving your email deliverability.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

How Cambio & Co. Fuses Jewelry, Storytelling, and Cultural Heritage into a Brand

How Cambio & Co. uses Mailchimp and Shopify to share its handmade Filipino jewelry with larger audiences.

The Dos and Don’ts of Networking for Agencies and Freelancers

What to do (and what to avoid) while building your network in the no-handshake era

Making Websites Come Alive With WM.Digital

WM.Digital helps online businesses look and feel like modern vanguards instead of relics of the past. Here’s how they led the way for one Miami-based handmade jewelry shop.

How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.

When and How to Use an En Dash in Marketing

Learn when and how to use an en dash in marketing to enhance clarity, professionalism, and brand communication.

What Is Email Etiquette? 10 Business Best Practices

Follow these 10 email etiquette best practices to craft professional emails that will set your business apart from your competitors.

What is a Meta Description? Examples and Tips

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.

Google Retargeting Best Practices

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.