8. Proofread your content
One of the most important email marketing best practices is to proofread your content. Doing so can prevent mistakes, such as spelling errors, grammar issues, formatting mistakes, and other blunders that can tarnish your brand’s reputation. Look over your content more than once, read the email out loud, and ask someone else to review it to catch anything you may have missed.
You can also send a test email to yourself to verify that it’s free of errors. When conducting an email test, check that all attachments and links also work correctly.
9. Be mindful of your tone
Be mindful of your voice and tone because you don’t want to come off as negative or rude. After all, you don’t know how someone may interpret your email. Make sure to use positive, friendly language and refrain from negative words.
It’s also best to avoid humor, sarcasm, too many exclamation points, and all capital letters. All caps and exclamation marks can make it seem like you’re yelling at the reader.
10. Keep the content short
Keeping the contents of your email short can prevent recipients from losing interest and stop reading. As a result, they may not move to the next step in the marketing or sales funnel. If you’re talking to a coworker, a long-winded email can take time away from their busy day. Lengthy emails can also be difficult to read on mobile devices.
Using your manners online
Using your manners when communicating via email in a professional environment can go a long way. Not only can it show the recipient that you value and respect their time, but it can also ensure your business is reflected positively. Additionally, it can make communication more efficient, allowing you to reduce frustration among clients, coworkers, stakeholders, and so forth. So use the etiquette tips above to make your emails more effective and clear.
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