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How to End an Email: Examples & Tips

Sincerely. Kind regards. How you end an email can—and should—vary based on the email's function. Learn more about email sign‑offs and when to use them.

How you end an email may not seem like something that you need to know, but when it comes to conducting business, you have a certain reputation that you want to maintain. If you send an email that has an inappropriate ending, even if the body of the email is spot-on, then it could have a lasting effect on prospective customers, causing them to do business elsewhere.

Many business owners often struggle with choosing a subject line when writing business emails, but fortunately, marketing companies like Mailchimp can provide you with a subject line helper, which can assist you with creating the perfect subject line.

Emails aren't just emails when it comes to the business world, as they are very useful and important marketing tools. In fact, some businesses rely on only emails as a means of marketing to gain more customers. When you own a business, you need to always think about any interactions between you and others as being a possible marketing moment.

If you don't have much experience with email sign-offs, then here is a comprehensive overview that can help you learn how to sign off an email the right way. You will find useful examples, tips, explanations, and much more to help you improve your business.

Why email sign-offs are important

Email sign-offs are extremely important because they are the final impression that customers, both prospective and current, have of you. Depending on how professional and how favorable your email ending is, these customers may or may not want to do business with you. The more professional and welcoming you are in your email as well as the email ending, the greater the chance is that the customer will contact you to inquire about what you have to offer.

There are many benefits to creating some of the best emails possible. First of all, one of the benefits of ensuring that you're signing off your emails in the best manner possible is that people will respect and trust you. Once you gain a customer's trust, you can consider that person a customer for life. Everyone prefers to do business with companies they trust, which is why this is a big deal.

Tips for professional ways to close an email

Here are some things to keep in mind when professionally closing an email. Memorize these tips so the next time you send out emails, you can write and end them appropriately.

Use a strong closing sentence or remarks

The stronger your closing sentence or remarks are when ending an email, the more likely a client is to want to do business with you, regardless of the product or service that you have to offer.

It's easy to come up with a strong closing sentence, but if you're struggling, Mailchimp can provide you with assistance with email signatures and a great deal more. They can thoroughly analyze your entire company, including which marketing plans you are using if any are being used.

Include your full name and title

You definitely want to end your email sign off with your full name and title.

People will remember your email sign off if they're interested in what you have to offer.

Refrain from ending your email sign off with initials or in some other unprofessional manner. You can even work different professional email closings to find one that captures your personality and the level of professionalism your job title requires.

Add applicable contact information

When it comes to how to sign off an email, the key is ensuring that you add your proper contact information. Sure, the person (or people) will already have your email address, but be sure to ensure you include your business phone number and other pertinent contact information that can help your customers to get in contact with you.

If your contact information isn't available, then a customer could quickly close out your email if you fail to make it easy for them to contact you. This is why providing this information is imperative.

If you don't yet have a company logo, then you definitely need to get one. A custom logo is essential for success in business, and the proper logo can increase a potential customer's chances of choosing your company to do business with because custom logos are meant to be memorable. There are various apps and platforms available that can help you to create the perfect logo for you to be as successful if possible.

Your logo must include color, a designer color, as well as a design. If you're not sure where to start when it comes to designing a logo, Mailchimp has the ability to provide advice as well as help new small businesses to help them create their logo. Your logo and your brand go hand-in-hand, so always take them seriously.

Design a strong signature

By designing a strong signature that you will include in all your business-related emails, you make your customers feel supported and important. A strong signature also entices receivers of the emails to contact you about the product or service that you can offer them.

There are apps that can help you to create a strong signature that will essentially become part of your brand. Even when you're sending emails to employees, they're often forwarding emails to others, which can help to get your brand seen by as many people as possible.

After you've designed a strong signature, you need to ensure that you're writing emails that are appropriate as well. Also, don't forget that if you optimize your emails, you could be sent a number of prospective customers' data that might help them to become real customers.

Common professional email ending examples

Here are some examples of some of the most commonly used email endings that professional businesses use when corresponding with prospective, former, and current customers.

These types of email endings make customers feel important and as if they matter, which increases their chances of doing business with you.

Endings such as "warm wishes" or "warm regards" are also a way to create a more personal feel to an email. But you need to be careful.

If you use the wrong email ending, such as “love,” or “bye,” then you could be asking for trouble, even if you had good intentions. While these closings work for personal emails with close friends and family members or an informal email, email etiquette calls for more formal email endings in a business setting.

Ending a professional email with "love" might confuse customers since such a term is intended for people who are very close on a personal level. Even close co-workers often fail to use "love" when corresponding via email, especially when ending the email. Using "love" in your email endings should never be attempted, as it's highly likely that you will scare prospective customers away if you do anyway.

Even if more casual email signatures are increasingly accepted, using a sign off such as "thanks for your consideration," "I'm looking forward to hearing from you," or "best regards" are more appropriate options, especially when you're using one of them as a closing phrase in a job search. In these cases, the email recipient is most likely a hiring manager who is expecting an appropriate sign off that matches their company.

Put yourself in the customers' shoes: would you want a business sending you an email and ending it with "love?" You might have good intentions for using it in your ending, but customers are more likely going to be looking forward to a formal closing that has a professional tone.

If you opt to end your professional emails with "bye," then you should think again. Not only is saying "bye" to potential customers in an email unprofessional, but it's also too casual and informal, and most people who read your emails will fail to take your correspondence seriously. Unless you're sending a friendly email to a family or friend, never end a business email with "bye."

You want to refrain from joking around and ending your professional emails in a manner that could be considered a joke. While your friends are likely to think your jokes are funny, trying to be comical in your email endings in the business world could definitely backfire and turn out to be a disaster.

Close your emails on a strong note

How you end your emails can be just as important as how you start them, as well as the body of the particular emails. By taking the time to come up with smart ways to end an email, then you will succeed every time. If you end your emails in a professional, smart, and respectful manner, you're likely to leave an impression on current and prospective customers so much that they desire to do business with you, now and even in the future.

If you lack the time to create your own emails, or you simply don't know where to start or end a professional email, then Mailchimp can partner with you and ensure that all your email endings are perfect. Mailchimp also has the ability to launch new marketing campaigns, a content studio to help you manage your digital assets, and so much more. So, contact Mailchimp today, so you can ensure that you always can create engaging emails and smart endings.

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