Whether you’re responding to a customer service inquiry or sending out marketing emails, it’s important to give people a way to reach out to you with feedback or questions. This is why contact information is near the top of the list when it comes to what to include in an email signature. After you tell people who you are and what your job is, you should provide them with contact information they can use if they want to get a hold of you.
The contact information you put in your email signature should include your work and/or personal phone number, as well as the phone number and address of the company you work for.
Providing links in your email signature makes it easier for people to take action after reading your emails. You can use these links to direct readers to your social media accounts, give them an easy way to access your website, or allow them to contact your company by simply clicking a link. You can even include social follow content blocks instead of links to your social media accounts.
The goal of these links is to make it easier for people to respond to your emails, whether they respond by visiting your website or sending an email through your contact form. At the very least, you should include a link to your company website.
Depending on your jurisdiction and what kind of company you’re running, you may be legally obligated to include certain things in your email signature. In the UK, you’re required to provide your company name, company registration number, and the location where you registered. You also need to include an opt-out clause that allows people to unsubscribe to your emails.
Some of the other legal details you may want to add to your email signature include legal, financial, and insurance disclaimers. Protecting your company from liability is an important part of email marketing.
A good call to action can be a very effective part of an email marketing campaign. The goal here is to give the readers a gentle nudge in the right direction, whether you want them to check out your new products, shop your clearance sale, or reach out to your company with feedback about products.
Keep in mind that your call to action shouldn’t be too pushy. You don’t want to pressure readers into taking action, you simply want to let them know what they can do if they’re interested in your email. Including a link makes your call to action even more effective and easier for customers to engage with.
You never know who you’re dealing with on the other side of a computer, so it’s polite to briefly introduce yourself to any new people you may meet. Including your pronouns in your email signature is an important part of making sure people know how to address you if they reach out with questions or feedback. You can do this by listing the terms you prefer to be addressed by, such as “he/him” or “she/her.” Including your pronouns keeps other people from making mistakes when they send you an email, which in turn helps people feel more comfortable reaching out to you.
When you send emails, you need to think carefully about the customer journey. What do you want the recipient to do next? Regardless of whether you are sending emails to business partners or clients, you should include clickable buttons to your social media channels. Examples include Instagram, LinkedIn, YouTube, and Facebook. You need to drive more traffic to your social media accounts to increase brand awareness. If you include links to social media, you encourage recipients to learn more about your company, which could help you expand your footprint in the marketplace.
If you want this strategy to be effective, make sure the content on your social media profiles works well with the information in your email signature. You want your social media accounts to show the best side of your company.
Photo or logo
You may also want to include a photo or logo in your email signature as well. The biggest reason why you want to include a photo or logo is that it is one of the best ways to capture someone's attention in your email signature. Your email has plenty of words, but there aren't a lot of images. A photo or logo can help you draw attention to the email signature and build trust with your audience by showing the person or brand behind the email.
Some of the best practices to follow include:
- Make sure the text is readable in the photo or logo. The image will have to be small, so if there is any text, such as the company name, make sure it is readable.
- Ensure the image is not too big. You do not want it to compress the body of the email.
- Do not make the photo or logo too busy. Too many details can distract the reader, as they might not know where to look.
Make sure you get the most out of the photo or logo you add to your email signature.