Search Mailchimp

How to Set Effective Marketing Goals

Setting marketing goals can allow you to create a successful marketing strategy. Read this to learn how to start setting effective marketing goals.

Strategies for an Improved Marketing Efficiency Ratio

Enhance your marketing efficiency ratio with proven strategies. Optimize campaigns for maximum impact and boost ROI with smart marketing tactics.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

Ecommerce Trend Forecasting with Secondary Market Research

Use secondary market research to predict ecommerce trends and make data-driven business strategies.

Price Skimming: Maximizing Profits and Market Positioning for Businesses

Discover how price skimming can boost profits and strengthen your market position. Learn effective strategies to optimize pricing and gain a competitive edge.

Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Transform Healthcare Delivery With Omnichannel Marketing

Discover how omnichannel marketing enhances patient engagement, streamlines care, and builds stronger healthcare connections across every digital and in-person touchpoint.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

Why Tracking Codes Matter in Digital Marketing

Tracking codes are the key to smarter digital marketing. Monitor, measure, and enhance your campaigns for maximum impact and ROI.

How and Why Entrepreneurs Should Research Market Demand

Market Demand Curve: What Is It and How Does It Help Demand Forecasting?https://mailchimp.com/resources/research-market-demand/

New Product Development: From Idea to Market Success

Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.