About Multivariate Tests
Test up to eight versions of your campaign. Learn how Multivariate Campaigns work and get ideas for your own tests.
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Customer Journeys and Landing Pages Drive Engagement
Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.
Marketing Shelfie—Growth Marketing Edition
Our list of our growth-geared marketing reads that will help you navigate scaling your business.
Technical Documentation for Workflow Efficiency and User Satisfaction
Learn how to create clear, effective technical documentation that simplifies complex processes, improves user experience, boosts productivity, and enhances marketing.
How to Elevate Your Shipping Confirmation Emails
Craft better shipping confirmation emails with key details, smart design, and useful subject lines that build trust and improve the post-purchase experience.
What Is Process Documentation?
Give your project team the organizational clarity they need with effective process documentation.
Outstanding Payment Reminders for SMS: Get Customers Paying
Got an overdue invoice that needs sorting? Find out how sending an SMS reminder can encourage prompt payment.
Avoiding Marketing Myopia: How to Keep Your Business Relevant
Learn how avoiding marketing myopia can preserve your business relevance and promote your ongoing success, even if you’re already in a booming growth industry.
Lead Routing: The Missing Piece in Your Sales Strategy
Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.
From Clicks to Conversions: Mastering Landing Page Split Testing
Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.
Creating Strong Holding Statements for Effective Crisis Communication
Learn to write clear, effective holding statements that protect your brand in a crisis. Discover practical tips to maintain trust and ensure transparency.
Customer Satisfaction Score: Tips for Improving Your Business
Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.