Templates vs. Campaigns
It's important to understand the difference between Mailchimp's email templates and email campaigns. Learn more about when to use each.
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Soft vs. Hard Bounces
When an email is rejected by an email server, it's called a bounce. Learn about the different types of bounces and how to abide by spam laws.
Single Opt-in vs. Double Opt-in
Single opt-in and double opt-in are two settings for your signup form, that have different processes and methods.
Designate and Send to VIP Contacts
Learn how to designate important subscribers as VIPs, in order to create segments and send targeted email content.
Connect or Disconnect Mailchimp for PrestaShop
Learn how to connect the Mailchimp for PrestaShop module. Use PrestaShop data to track sales and create targeted e-commerce campaigns.
Comparing Mailchimp's Email Builders
Compare mailchimp's legacy email builder with the new builder
About Transactional Email
If you have an online store, you may want to send your contacts transactional emails with information about their purchases and account activity.
About the Canada Anti-Spam Law (CASL)
Learn about the Canadian Anti-Spam Law and what it requires.
About Email Domain Authentication
Mailchimp automatically authenticates your email campaigns to stop spam, forgery, and phishing.
