First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
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The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.
Value Exchange: The Give and Take in Customer Data Collection
With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.
Quick Guide for Holiday Email Marketing
Explore our resource for marketers, filled with step-by-step advice and done-for-you campaign ideas to help you drive sales and engagement this holiday season.
What Is Intent Data and How Does it Help Businesses?
Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.
Third‑Party Software Licenses
See here to review the complete list of Mailchimp's Third-Party software license agreements, effective from April 1, 2020.
Third Party Tracking Options for Email Campaigns
Enable additional tracking options for campaigns to gain more insight about your subscribers.
What is Second-Party Data in Business?
Learn everything you need to know about second-party data, including its benefits, collection methods, and how to utilize it in your business.
Maximize Business Potential with First-Party Data
Harness the power of first-party data to unlock your untapped business potential. Gain actionable insights and maximize your growth opportunities.
How Freeman Keeps it Fresh With Third-Party Brands
How Freeman keeps it fresh with third-party brands.
Serverless Architecture: Revolutionizing Business Operations for the Digital Age
Serverless architecture allows you to outsource server management. With a third-party provider, you can enjoy increased efficiency while reducing costs.
Add an Embedded Signup Form to Your Website
We automatically create signup forms for your audience. Learn how to embed a signup form on your site. And find out which third-party sites accept Mailchimp forms.