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First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

Value Exchange: The Give and Take in Customer Data Collection

With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.

What Is Intent Data and How Does it Help Businesses?

Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.

What is Second-Party Data in Business?

Learn everything you need to know about second-party data, including its benefits, collection methods, and how to utilize it in your business.

Maximize Business Potential with First-Party Data

Harness the power of first-party data to unlock your untapped business potential. Gain actionable insights and maximize your growth opportunities.

How Freeman Keeps it Fresh With Third-Party Brands

How Freeman keeps it fresh with third-party brands.

Serverless Architecture: Revolutionizing Business Operations for the Digital Age

Serverless architecture allows you to outsource server management. With a third-party provider, you can enjoy increased efficiency while reducing costs.

Black Friday Email Campaigns: Strategies for Sales Success

Boost sales success on Black Friday with expert email campaigns. Uncover top strategies to drive conversions and win big this shopping season.

Black Friday and Cyber Monday Marketing Promotion Strategies to Help You Make More Sales

Use these marketing promotion strategies to gain new customers and drive revenue during Black Friday and Cyber Monday.

Black Friday Starts a Week Early for Marketers, Data Says

Consumers are shopping earlier, and data shows that marketers have responded in kind. What does this mean for this year’s holiday season?

Black Techcellence in Action

4 of our employees share their stories and experiences