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FOR NON-PROFITS

Use email & SMS to drive more donations

With Mailchimp’s intuitive tools, you can adopt a multichannel approach with ease. Boost results and build lasting donor relationships that can lead to year-round giving loyalty.*

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  • #1

    AI-powered email marketing and automation platform*

  • 9x

    more revenue for businesses using marketing automations flows*

  • 500 million

    emails sent each day (average)

  • >99% email

    deliverability rate (average)

“Mailchimp transformed the way we do email. Designing messages, targeting audiences, and analyzing results is just easier now.”

—Áine Calgaro, Senior Manager, Creative Services, Lung Cancer Research Foundation

Mailchimp sends emails—and much, much more

  • A flowchart showing customer journey steps: cart abandonment, email follow-up, and purchase decision with Yes/No options

    Convert more customers

    Craft emails, use behavioral data to more precisely target audiences, and optimize your strategy.

  • Two cyclists in athletic gear pause on a dirt trail to check their phones, with bikes and a scenic hillside backdrop

    See more and scale faster

    With all of your data in one place, Mailchimp gives you what you need to make the right call at the right time.

  • Mobile phone screen showing a text message about Assembly lighting products with circular profile photos of three people connected in a chat interface

    Use SMS to expand your reach

    Start sending timely, highly-relevant messages to customers where they’re most likely to engage.

ON-DEMAND WEBINAR

SMS marketing can be a game-changer for your business

Omnichannel marketing strategies aren’t just for big businesses any more. Find out how restaurants are using SMS messaging to drive real results.

Watch now

CASE STUDY

Ravinia Strikes a Chord for its Nonprofit Mission with Mailchimp

Learn how the festival uses segments and groups to increase awareness of their nonprofit mission and increase donor conversions.

Read now

Businesses like yours trust Mailchimp

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  • NACA logo
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Leveraging AI for mid-market growth

AI isn't a silver bullet. It's a powerful tool that can transform your team, but most don't know where to start. This report cuts through the noise so you can assess how your marketing team compares to the competition, evaluate your AI readiness, and so much more.

The Marketing Equalizer: Leveraging AI for Mid‑Market Growth

Download our research report with WARC to benchmark your marketing team against your peers, assess your AI readiness, and close your capability gaps.

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Simplify your workflows with powerful app integrations

  • Meta Lead Ads

    Streamline lead management by connecting leads from Meta platforms.

  • Canva

    Create custom designs in Canva and seamlessly share them in Mailchimp,

  • Google Analytics

    See page views, user engagement, and more—all right inside of Mailchimp.

Explore 300+ Integrations

There’s even more to learn

FAQs

  • Nonprofits leverage Mailchimp's marketing automation features to effectively reach their audiences through an omnichannel (email, SMS, etc) approach, personalize their communication at scale through segmented interests and past behavior, and ultimately drive greater engagement and donations—particularly during crucial fundraising periods.

  • Nonprofits use Mailchimp's Marketing Automation Flows to build multi-step automated campaigns for events. Some examples of this include: welcome series, "build anticipation" campaigns, and event-triggered automations.

  • Mailchimp has been a preferred email marketing platform for non-profits due to our AI-powered personalization, automation capabilities, proven track record with non-profits (particularly during peak giving season), and ease of use—all while coming in at a lower price than our competitors.

  • Mailchimp users can manage both email and SMS campaigns from a single platform, offering a more cohesive marketing strategy that ultimately reaches a wider audience and increases engagement. Customers who combine email & SMS campaigns can see up to a 58% higher click rate on both email and SMS outreach.

Millions of users trust us with their marketing. You can too.

*Disclaimers

  1. #1 AI-powered email marketing platform: Based on May 2025 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
  2. 9x more revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
  3. >99% Email Delivery Rate: Data reflects email delivery rate from January 1, 2024, to December 31, 2024 and is the aggregate of all Mailchimp users across all plans.
  4. Create effective marketing campaigns in minutes: Functionality (beta) available to certain users with Premium, Standard and Legacy plans in select countries in English only.