MARKETING AUTOMATION FOR RESTAURANTS
Drive repeat diners with unified email & SMS
With Mailchimp’s intuitive tools, you can adopt a multichannel approach with ease. Stay connected with your diners and bring them back to the table again and again.
Estimate your email marketing ROI
Use our marketing ROI calculator and find out how much revenue Mailchimp might generate for your business.
Estimate your email marketing ROI
Use our marketing ROI calculator and find out how much revenue Mailchimp might generate for your business.
* All fields required-
#1
AI-powered email marketing and automation platform*
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9x
more revenue for businesses using marketing automations flows*
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500 million
emails sent each day (average)
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>99% email
delivery rate (average) for Mailchimp transactional and marketing emails
“It’s super-intuitive and easy to find and set up automated campaigns.”
Learn about Mailchimp’s recipe for marketing success
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Convert more customers
Craft emails, use behavioral data to more precisely target audiences, and optimize your strategy.
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See more and scale faster
With all of your data in one place, Mailchimp gives you what you need to make the right call at the right time.
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Use SMS to expand your reach
Start sending timely, highly-relevant messages to customers where they’re most likely to engage.
ON-DEMAND WEBINAR
SMS marketing is a game-changer for restaurants
Omnichannel marketing strategies aren’t just for big businesses any more. Find out how restaurants are using SMS messaging to drive real results.
CASE STUDY
At Gruppo Terroni, Mailchimp is the key to driving repeat business
Find out how the beloved restaurant group uses marketing automations and segmentation into a modern marketing strategy that blends tradition and technology.
Businesses like yours trust Mailchimp
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There’s even more to learn
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8 Ways to Upgrade Your Email Marketing for Restaurants
Articles
Reap the rewards of email marketing for restaurants. Upgrade your restaurant email marketing strategy with these fresh ideas.
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Texting the Table: SMS Marketing for Restaurants
Articles
Learn effective SMS marketing strategies for restaurants to boost brand awareness, customer engagement, and, ultimately, sales.
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Top Restaurant CRM Features to Boost Marketing Success
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Explore essential restaurant CRM features to enhance guest experiences, streamline operations, and more.
FAQs
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Mailchimp provides restaurants with a powerful, cost-effective, and user-friendly platform to engage with diners, build loyalty, promote offers and events, and ultimately drive revenue through email marketing.
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Mailchimp provides restaurants with a powerful, cost-effective, and user-friendly platform to engage with diners, build loyalty, promote offers and events, and ultimately drive revenue through email marketing.
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In Mailchimp, you can use set-up automations that trigger email and SMS campaigns based on customer behavior to do things like:
- Re-engage lapsed customers with a special offer to come back
- Offer celebratory promos, like a free dessert on your birthday
- Notifying past Valentine's Day diners to make reservations
- And more!
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With Mailchimp, you can meet your potential restaurant goers where they are—with a streamlined marketing strategy that incorporates email and SMS to promote new menu items, rotational specials, seasonal promotions, and more.
Millions of users trust us with their marketing. You can too.
*Disclaimers
- 30X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp email campaigns from 12/1/24-11/30/25.
- Return on Investment (ROI) calculation is intended for illustrative purposes only and does not constitute a legal or financial projection of your actual performance. It is calculated by applying benchmarks derived from the aggregated performance data of Mailchimp customers to the data and information you provide. The benchmark data used in this calculator is sourced from data collected from a customer survey of global Mailchimp customers conducted by a third party on behalf of Intuit between August and September 2025 and internal aggregated performance data from Mailchimp customers from July through September 2025. Not all customers surveyed reported seeing measurable improvement with Mailchimp, and survey benchmark data represents the average improvement among those who report measurable impact. Individual results will vary based on factors outside of Mailchimp's control, including the accuracy of the information you provide, how your audience engages with your content, and general market changes. This tool is provided without warranty of any kind and all liability associated with its use is expressly disclaimed.
- No purchase of Intuit products necessary for receipt of Uber Vouchers. Government officials and public employees are not eligible for a voucher.
- #1 AI-powered email marketing platform: Based on May 2025 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- 9x more revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
- >99% Delivery Rate for Transactional and Marketing Emails: Data reflects the delivery rate for transactional marketing emails from January 1, 2024, to December 31, 2024 and is the aggregate of all Mailchimp users across all plans.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
*Disclaimers
- #1 AI-powered email marketing platform: Based on May 2025 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- 9x more revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
- >99% Delivery Rate for Transactional and Marketing Emails: Data reflects the delivery rate for transactional marketing emails from January 1, 2024, to December 31, 2024 and is the aggregate of all Mailchimp users across all plans.
- Create effective marketing campaigns in minutes: Functionality (beta) available to certain users with Premium, Standard and Legacy plans in select countries in English only.