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How a Customized Marketing Plan Powered Yuool’s Success

With strategic guidance from a Mailchimp Success Manager, the Brazil‑based brand developed a personalized plan to drive growth.

Meet Yuool, the sustainable Brazilian shoe brand that’s been making waves in the global footwear market since 2017. Over the past year, Yuool has worked with a Success Manager from Mailchimp’s Customer Success team. Customer Success Managers deliver personalized marketing guidance to help businesses stay ahead of the curve, through 1-on-1 virtual meetings, email communications, and custom video explanations.*

They met on a monthly basis to monitor marketing metrics and receive advice on how to leverage new features and strategies. Through a customized success plan prepared by their Success Manager, Yuool has been able to develop and measure progress toward strategic marketing goals, helping to ensure they get the best return on their investment.

“It has been a huge benefit to work with a CSM because it helps us get the most out of the platform (Now we know all we can do!), create a plan where we can improve our numbers, and also the help/support to all of our ideas.”

- Eduardo Rocha Abichequer‌, Co-Founder and CEO, Yuool

From insights to strategy

Working with their Success Manager, the Yuool team integrated their e-commerce store VNDA into Mailchimp through a customized API. This integration enabled them to gain valuable insights into their customers' preferences, by examining purchase data, revenue generated by campaigns, and customer actions. With all of this information in one centralized location, Yuool tailored their customers' experience and delivered a more personalized touch. Using this same data, the team also worked with their Success Manager to develop strategies using:

Working together for growth

Using their understanding of Yuool's business model and goals, their Success Manager has highlighted how Mailchimp's personalized product recommendations can improve the customer experience, increase conversions, and boost average order values while reducing cart abandonment. By leveraging Yuool's sales data to provide strategic advice on tailoring recommendations, the Success Manager is able to showcase the most relevant products to shoppers, with the goal of driving more purchases.

From insights and strategy to implementation and results, using Mailchimp and partnering with their Success Manager has allowed the Yuool team to streamline their marketing efforts, and focus on providing their customers with a personalized experience.

Published: December 11, 2023

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