View and Target Subscriber Email Clients

An email client is an application that someone uses to manage their emails. Every email client renders your email's HTML code in a different way, so it's helpful to know which clients your subscribed contacts use most often. Mailchimp tracks this for you in your audience stats.

Use this information to test content and layout with Inbox Preview, and experiment with different styles. For instance, try to design an email exclusively for web browser email clients, and another for subscribed contacts who use Outlook's desktop application.

In this article, you'll learn how to find your audience's top email clients, and send content targeted to the email client your contacts use.

Before you start

Here are some things to know before you begin this process.

• Mailchimp uses open tracking to detect subscribed contact email clients, which relies on images. Because of this, we can't find email client information for subscribed contacts who disable images.
• When you find out a contact’s predicted email client, you can use segments to tailor emails to that specific client.

Find a subscribed contact’s favorite email client

If you have an important VIP in your audience, you may want to find out what email client they prefer. To find a contact's predicted email client in their contact profile, follow these steps.

1. Search for your subscribed contact's email address.
2. Click the contact's name to open their profile.
3. Click on the Settings tab to view their favorite email client.
   

There are a couple of reasons a favorite email client isn't listed. Your contact either hasn't opened an email yet, or their email client blocks images by default, which interferes with our tracking.

Use segments to target email clients

If your subscribed contacts prefer a specific email client, like Gmail for example, you can design an email tailored to them. After you've designed the email and tested it with Inbox Preview, target Gmail users with a segment.

To set up an email segment based on the email client, follow these steps.

1. Click Campaigns.
2. Click the name of the email you want to work with, or create a new one.
3. In the To section of the email checklist, use the Audience drop-down to choose an audience.
4. In the Send to drop-down, choose Target segment.
5. In the Select or search a filter drop-down, choose Email client.
6. Select Gmail as the Webmail client.
7. After you choose the filter, click the Review segment button to display the number of subscribed contacts in the segment.
8. Click Use segment.
9. Continue building your email.