Landing Page Reports

Landing page reports help you measure how your pages perform with metrics like views, clicks, signups, and revenue. Use data from your landing page reports to monitor conversion rates and refine your marketing strategy.

In this article, you'll learn about the data included in landing page reports.

How to use reports

Your reports can help you determine the success of your landing page based on how it converts. Look for high subscribe rates or an increase in revenue to know if a landing page performed well. Then, use the results to guide your design or promotional strategy.

View a report

After you publish, we'll start gathering data as people visit and interact with your page on the web.

To view a landing page report, follow these steps.

1. Click Analytics, then click Reports.
2. Click Landing Pages.
   
3. Click the name of the report you want to work with.

Read on to learn what you'll find in your reports.

About your report

When you open your report, you'll see the audience, page URL, and publish date displayed along with your reporting data.

All Pages

Here's an overview of what you'll find in all landing page reports.

• Audience
  The audience associated with your landing page. If your landing page includes a signup form, subscribers will be added to this audience.
• URL
  The web address of your landing page. You can change it to use your own domain. To learn how to verify a subdomain, read Use Your Own Domain on a Landing Page.
• Publish Date
  The date and time the landing page became visible online.
• Visits
  Total number of times people viewed your landing page. This includes multiple visits from the same people.
• Unique Visits
  The number of people who viewed your landing page for the first time.
• Clicks
  Total number of times links were clicked on your landing page. The total includes clicks on links, buttons, and attempted signups. This includes multiple clicks from one person.
• Performance graph
  Shows a visual representation of total visits and total clicks. This graph appears when we have enough data to generate it, and your page has been published for more than 48 hours.
• Subscribes
  Number of times the submit button was clicked on your landing page's signup form. This metric is available for any landing page that uses the Signup Form content block.
• Conversion Rate
  Percentage of people who viewed your landing page and subscribed.

To view unique visits and conversion rate, you’ll first need to enable Track with Mailchimp in your landing page settings. To learn more, check out Create a Landing Page.

Signup Page

These additional details appear in landing pages with a signup form content blocks

• Tags
  A list of tags applied to contacts who sign up through your page. Click a tag to see all contacts with that tag. If no tags are active for this landing page, you’ll see a link to Add Tags.
• Edit tags
  Click to change the tags added to contacts upon signup.
• View Segment
  Click to see all contacts with the selected tags.

Product Pages

These additional metrics appear in landing pages with product content blocks.

• Orders
  Total number of product orders made from your landing page.
• Average order revenue
  The average dollar amount per order, including shipping and taxes.
• Total revenue
  The total dollar amount for all orders made through your landing page, including shipping and taxes.
• Order history
  A record of purchases made through your landing page. Use the View store drop-down menu to toggle between stores.