Creative Assistant Design Tool

Generate beautiful custom designs instantly

Our Creative Assistant gets to know your brand and then creates designs for you instantly, helping you get more attention and traffic.

Laptop screen open to Mailchimp’s Creative Assistant for generating beautiful custom designs based on your brand.

Created with your brand in mind

To get you started, we import your brand’s assets and house them in a brand kit, allowing you to create custom designs using your brand colors, fonts, logos, and images.

Example of two custom-designed websites with the Creative Assistant

Mailchimp’s Creative Assistant showing mock ups of custom designs fit to different marketing channels.

Make it you, then make it happen

We use design best practices and AI to ensure your multichannel campaigns are both beautiful and consistent, but let you edit, resize, and publish easily, too.

Find the right plan

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

FAQs

  • Sending out an email newsletter can be a great way to boost engagement, promote company updates, and provide value to your customers. Creating and distributing newsletters as part of your email marketing strategy can also be a very cost-efficient way to promote your product and establish your brand.

    In order for people to read your company’s newsletter, though, it has to look good. This is where email design software like Mailchimp comes into play. Using Mailchimp’s email design tools, you can easily create newsletters and other creative assets that align with your brand’s style.

    One of the quickest and easiest ways to design a newsletter in Mailchimp is to use our Creative Assistant. Our Creative Assistant is an AI-powered email template design tool that you can leverage to create sleek emails for your marketing campaigns. With our Creative Assistant, you can also make a variety of other original creative assets, from logos to images.

    To design a newsletter in Mailchimp, start by creating a campaign. Once you choose an audience to send emails to and name your campaign, you can start taking advantage of our email design platform. Choose from one of our creative email template designs, use Creative Assistant, or build your own newsletter with our drag and drop editor. Then all you have to do is write your newsletter and send it out to your audience.

  • To design a good newsletter, consider taking some basic style guidelines and marketing principles into account. Using Mailchimp’s email template design software, you can consistently produce visually appealing newsletters that viewers will want to read. Nevertheless, here are some things that every good newsletter should have: A header: A header appears at the top of a newsletter and should include your company’s name and logo. Brand consistency: Everything from the colors you use to the font you pick should be consistent with your brand. Consider going with a color palate your brand regularly uses or matching the colors on your brand’s logo. In any case, make sure you pick colors and fonts that make the newsletter easy to read. Contact information: At the very least, your newsletter should include a link to your company website. Additionally, it can be a good idea to include your brand’s social media links somewhere in the email. Compelling imagery: If you include imagery, make sure you use high-quality photos or videos. Also, make sure any imagery is compatible with the color scheme you’re using. A call to action: Encourage readers to take action, whether it’s visiting your company website, purchasing a particular product, or following you on social media.

  • Mailchimp allows you to code your own email newsletter template or import HTML files to create a template. To access the template HTML code, click Campaigns, navigate to Email templates, find the template you’d like to edit, and click Edit. From there, you can use Mailchimp’s email template design tools to customize your design or edit the code directly.