Re-Engage Inactive Subscribed Contacts
Learn how to win back inactive subscribers with re-engagement campaigns.
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If you have a lot of inactive subscribed contacts who no longer interact with your email campaigns, you may want to archive them. Archiving removes contacts from your marketing audience without losing any of their data, which can help you lower your costs and focus on your biggest fans.
In this article, you'll learn how to archive inactive contacts.
Here are some things to know before you begin this process.
To segment and archive contacts based on their email interaction, follow these steps.
We’ll display a success message that tells you how many contacts you have archived. To view your archived contacts, click the Manage audience drop-down and choose View archived contacts.
If you're worried you might archive new subscribed contacts, add a condition to the segment above. Set this second condition to Email Date Added | is before | a specific date. Choose a date that was before your last email or a couple of emails ago to protect any new contacts who haven't received an email yet.
Contact ratings are a measure of overall engagement with your emails. We recalculate them each time you send an email.
To segment and archive contacts with a low contact rating, follow these steps.
We’ll display a success message that tells you how many contacts you have archived. To view your archived contacts, click the Manage audience drop-down and choose View archived contacts.
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Learn how to win back inactive subscribers with re-engagement campaigns.
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