About Seedlist Metrics for Campaign Reports

Seedlist metrics provide advanced insight into how various email domains and geographic regions handle your emails. These metrics help you see if your campaigns land in inboxes or get flagged as spam so you can refine your sending strategy for better results.

Things to know

Before you begin, here are some important details about this feature.

• We use Validity, a seedlist service, to collect deliverability insights from various domains and geographic areas.
• Seedlist data comes from addresses and domains that weren't on your original recipient list.
• If you have multiple audiences, seedlist data may only be available for the audience with an attached seedlist.
• Seedlist email addresses don't count toward your account’s total contact limit.

What is a seedlist?

A seedlist is a group of predetermined email addresses across various domains (like Gmail or Outlook), email clients, and devices. We use these addresses to test your deliverability.

While standard reports show if a receiving server accepted your mail, seedlists show where the email was ultimately placed. This helps you understand if specific domains or global regions treat your emails differently.

How it works

When you enable this feature and send a campaign, we automatically include the seedlist group in your send. These addresses won't appear in your regular campaign reports or your audience list.

After you send the campaign, we collect deliverability data from Validity to show how the mail was routed. You can then use these metrics to understand your performance.

• Overall inbox placement
  The percentage of seedlist addresses that received the email in the primary inbox.
• Domain-specific statistics
  How your email performed with top domains.
• Authentication records
  How recipient email addresses viewed your sending domain's security credentials.

Enable or disable seedlists

To enable or disable the seedlist feature, contact our Support team for assistance.

The seedlist feature automatically disables 90 days after enablement. To extend the feature beyond 90 days, you’ll need to put in another request for support.

View seedlist metrics

You can find these metrics within the reports for any individual email campaign sent after this feature was enabled.

To view your seedlist metrics, follow these steps.

1. Click Campaigns.
2. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
3. Find the email campaign you want to work with and click View Report.
4. The Inbox Placement - Global Provider section will display the campaign’s seedlist metrics.

Next steps

Here are some other resources to help you understand and improve your campaign performance.

About Campaign Reports
Requirements and Best Practices for Audiences
My Campaigns Are Going To Spam Folders