Include a Signup Form Link in a Campaign

Add a signup form link in each of your campaigns to make it easy for new readers to subscribe to your list. This is helpful if you use the campaign archive or your subscribers frequently forward or share your campaigns online.

Insert the *|LIST:SUBSCRIBE|* merge tag in your campaign, and we'll convert it to a signup form link when you send the campaign. Below, you'll learn four different ways to add our *|LIST:SUBSCRIBE|* merge tag to your campaigns.

Use the Link Tool

  1. In the Content section of the Campaign Builder, click Edit Design.
    click edit design
  2. On the Design step, click anywhere in a text content block to open the text editor.
    camp cb pencilicon
  3. In the text editor, add the text you want to link.
  4. Highlight the text, and click the Link icon in the toolbar.
    camp editor link-text
  5. In the Insert/Edit Link pop-up modal, type or paste *|LIST:SUBSCRIBE|* into the Web Address (URL) field.
  6. Click Insert.
    Insert link tool
  7. Click Save & Close.

Add Link in Source Code

  1. In the Content section of the Campaign Builder, click Edit Design.
    click edit design
  2. On the Design step, click anywhere in a text content block to open the text editor.
    Campaign builder pencil icon
  3. Click the < > Source icon.
    camp editor source-toolbar
  4. Add the following code where you want your signup form link to appear.

    <a href="*|LIST:SUBSCRIBE|*">Sign up for our list!</a>
    
  5. Click the < > Source icon to return to the visual editor.

  6. Click Save & Close.

Add Link in Custom Code

If you use a custom-coded a template or campaign, you can add a signup form link with the same code used above. Copy and paste the following code where you want the signup link to appear.

<a href="*|LIST:SUBSCRIBE|*">Sign up for our list!</a>

Add Link in a Plain-Text Campaign

Plain-text campaigns don't support hyperlinks, so you'll have to place the merge tag next to some descriptive text. The merge tag will convert to the full URL of your signup form when the campaign sends. We recommend using a phrase similar to this one.

Sign up for our list!: *|LIST:SUBSCRIBE|*
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