Include a Signup Form Link in an Email Campaign

Add a signup form link in each of your email campaigns to make it easy for new readers to subscribe. This is helpful if you use the campaign archive, or your contacts frequently forward or share your campaigns online.

Insert the *|LIST:SUBSCRIBE|* merge tag in your email campaign, and we'll convert it to a signup form link when you send the campaign.

In this article, you'll learn four different ways to add a signup form link to an email campaign.


Merge tags won't convert or display when you preview or send a test campaign. When you send the campaign to your Mailchimp audience, however, the *|LIST:SUBSCRIBE|* tag will convert to the URL as expected.

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