Include a Signup Form Link in a Campaign

Add a signup form link in each of your campaigns to make it easy for new readers to subscribe to your list. This is helpful if you use the campaign archive or your subscribers frequently forward or share your campaigns online.

Insert the *|LIST:SUBSCRIBE|* merge tag in your campaign, and we'll convert it to a signup form link when you send the campaign. In this article, you'll learn four different ways to add our *|LIST:SUBSCRIBE|* merge tag to your campaigns.


Merge tags won't convert or display when you preview or send a test campaign. When you send the campaign to your Mailchimp list, however, the *|LIST:SUBSCRIBE|* tag will convert to the URL as expected.

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