Harness the Power of Mailchimp's Expert Advice
Boost your customer engagement with insights from top-performing campaigns in your industry. Experience the power of the #1 Email Marketing & Automation Platform.
Find out why we’re best-in-class
The #1 email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.
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Up to 25x ROI
seen by Mailchimp users*
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22 years experience
helping businesses sell more
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11M+ Users
of Mailchimp globally
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$1.7K per campaign
generated on average*
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-coded and Pre-built Email Templates
- Multivariate & A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- A/B Testing
- Basic Automated Customer Journeys
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Personalized Onboarding
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Predictive Segmentation
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Campaign Manager
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
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A/B Testing
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Basic Automated Customer Journeys
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Onboarding
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Predictive Segmentation
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Campaign Manager
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn moreTry our Standard plan for free!
Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 1-month trial. Cancel or downgrade to our Essentials or basic Free plans at any time.
It's risk free—cancel or downgrade to our Essentials or basic Free plans at any time.
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Included
Generative AI features -
Included
Advanced segmentation & reporting -
Included
Enhanced automations -
Included
Custom-coded email templates -
Included
Data-driven optimization tools -
Included
Personalized onboarding
Standard
Send up to {numOfSends} emails each month.
Need to manage more than 250,000 contacts? Get in touch to learn about custom plans.
The ultimate expert-assisted platform for growth at scale
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
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Included
Unlimited seats & audiences -
Included
Migration support -
Included
Customer success manager -
Included
Priority phone support -
Included
Dedicated onboarding
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
Premium
Send up to {numOfSends} emails each month.
Need to manage more than 250,000 contacts? Get in touch to learn about custom plans.
*Overages apply if contact or email send limit is exceeded.
Learn more
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
The tools you need to start (and keep) growing
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Convert with Automations
Send the right message at the right time to convert more customers.
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Optimize with Analytics
Get data-driven suggestions to help make your content more engaging.
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Design with AI
Get beautiful, on-brand designs made for you with the power of AI.
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Target with Segmentation
Boost customer loyalty by predicting the right ones to target.
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Build with Templates
Launch campaigns in minutes with pre-designed templates that fit any message.
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Sync with Integrations
Connect to the tools you already use to save time and make better decisions.
Bring in more data, drive more growth with our integrations
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Canva
Create compelling visuals for your marketing.
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Mailchimp for Salesforce
Sync your Mailchimp subscribers and Salesforce® leads across platforms.
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Instagram
Promote and share your Instagram posts in email campaigns.
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Shopify
Sync Shopify customers, products, and purchase data to Mailchimp.
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Google Analytics
Unlock powerful insights with campaign, website, or landing page data.
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WooCommerce
Power your ecommerce store with smart marketing features.
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QuickBooks Online
Bring together your marketing tools and invoice data.
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Squarespace Commerce
Market your ecommerce business and drive sales.
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Zapier
Automatically pass data between web services without a single line of code.
"If you have invested the time and resources to have a valuable database of subscribers and clients, Mailchimp has the ideal set of tools to help make it profitable.”
Find out what makes us the #1 email marketing and automations platform*
*Disclaimers
- Generate up to 4x more orders with Customer Journey Builder automations based on orders generated through user's connected stores with automations versus when they used bulk emails.
- #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.
- Up to 7x more orders through users' connected stores versus when they used bulk emails for Jan 1 2022–Jul 1 2023 period. Features and functionality of CJB varies by plan.
- 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
- Based on Capterra's 2023 Email Marketing Software Shortlist Shortlist. The Capterra Shortlist report constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Capterra or its affiliates. See shortlist.
- 25X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024
- $1.7K per campaign: Based on e-commerce users subscribed to a paid plan, with campaigns for connected stores that generated revenue between January and November 2022.