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Mailchimp and Shopify Launch Direct Integration

Mailchimp and Shopify users can connect the two platforms with a direct integration.

Mailchimp is excited to announce that we’ve partnered with Shopify to deliver a new direct integration available today. New and existing users of Mailchimp and Shopify will be able to connect their Mailchimp account with their Shopify storefront through a direct integration, eliminating the need for third-party tools and manual data transfers.

By connecting Mailchimp and Shopify directly, merchants will be able to combine the power of purchase data with marketing data and use those insights to help drive conversions, increase revenue, and reach more customers at the right point of their buying journey. We’re launching this new direct integration now so that our small business customers are ready to connect with their audiences and make this one of their most profitable holiday selling seasons yet.

“Last year, Mailchimp customers generated 36 percent more orders from Thanksgiving to Giving Tuesday than they did in 2019, showing just how important having an online presence for commerce and retail businesses really is,” said Joni Deus, VP of App Marketplace at Mailchimp. “We’re thrilled to have partnered with Shopify again ahead of our customers’ busiest season to make it easier for merchants to reach their customers, sell more stuff, and be successful.”

“As our merchants prepare for the holiday season and continue to adjust to the new realities of commerce, we're excited to welcome Mailchimp to the Shopify Partner Ecosystem,” said Fatima Yusuf, Director of Commercial, App Ecosystem, Shopify. "The combined power of Mailchimp's suite of marketing tools and Shopify's robust commerce infrastructure will level the playing field and unlock even more opportunity for independent businesses to grow and succeed into the future.”

We’re also excited to share that we’ve acquired the ShopSync app, which has helped tens of thousands of Mailchimp users connect their accounts to Shopify stores over the past two years. We're so appreciative to the ShopSync team for their excellent work in building the app and supporting it for the last two years. Their great work made it easy for us to bring it in house and integrate it into our platform.

We’re thankful to the Shopify team for working with us, and we’re excited for what the future holds for our companies and our customers.

October 26, 2021

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