Scale with the #1 email marketing and automation platform, now with SMS*
Mailchimp helps you convert site browsers and cart abandoners by personalizing emails based on their shopping behavior.
Engage with email & SMS
Deliver product recommendations, discounts, and inventory alerts dynamically across email and SMS.*
Convert with automations
Use 50+ behavior-based triggers to give each customer a relevant shopping experience.
Create faster with AI
Customize content easily with 10+ predictive and generative AI-backed tools.
Refine with segmentation
Target customers with advanced logic like spend amounts, buying behavior, and predicted attributes.
Personalize every email to every customer
Convert site browsers and cart abandoners—and cross-sell products to discount shoppers and loyal VIPs—with personalized marketing.
Customer Journey Builder dropdown including SMS
Personalize customer journeys using shopping triggers based on their unique browsing behavior and purchase history.
Advanced Segment Builder animation dropdown showing functionality in app
Boost customer engagement and loyalty by focusing on the right people with our segmentation tools.
Campaign Manager animation showing the dashboard functionality in app
Orchestrate targeted, multichannel campaigns across email and SMS all from one unified platform.
Mailchimp offers more ways to use behavior data and Al for personalization than ever.
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Starts at
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Starts at
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*See
Offer Terms.*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Starts at
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*See
Offer Terms.*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Starts at
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn more
PERC Coffee integrates with Mailchimp to drive record-breaking revenue growth in the 3 prior months
+40% average growth in online sales YOY
10x more sales than the daily average
More resources to help you personalize your marketing
12+ million users trust us with their email marketing. You can too.
*Disclaimers
- #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.
- 16.5x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to first SMS campaign launch during September 2023 through April 2024.
- Get up to 7x more orders with automated journeys: Up to 7x more orders with Customer Journey Builder automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
- Sign up for the #1 AI-powered Email Marketing & Automation Platform: #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- #1 Email Marketing & Automation Platform now with SMS: SMS is available as an add-on to US, UK, Canada, or Australia paid plans only. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US or Canada contacts. Pricing varies. See terms for details."