Generate 141% more revenue on average*
Mailchimp helps you cross-sell products to high-value customers with personalized marketing based on their buying behavior.
Engage with email & SMS
Deliver product recommendations, discounts, and inventory alerts dynamically across email and SMS.*
Convert with automations
Use 50+ behavior-based triggers to give each customer a relevant shopping experience.
Create faster with AI
Customize content easily with 10+ predictive and generative AI-backed tools.
Refine with segmentation
Target customers with advanced logic like spend amounts, buying behavior, and predicted attributes.
Personalize every email to every customer
Convert site browsers and cart abandoners—and cross-sell products to discount shoppers and loyal VIPs—with personalized marketing.
Customer Journey Builder dropdown including SMS
Personalize customer journeys using shopping triggers based on their unique browsing behavior and purchase history.
Advanced Segment Builder animation dropdown showing functionality in app
Boost customer engagement and loyalty by focusing on the right people with our segmentation tools.
Campaign Manager animation showing the dashboard functionality in app
Orchestrate targeted, multichannel campaigns across email and SMS all from one unified platform.
Mailchimp offers more ways to use behavior data and Al for personalization than ever.
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*See
Offer Terms.*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*See
Offer Terms.*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePERC Coffee integrates with Mailchimp to drive record-breaking revenue growth in the 3 prior months
+40% average growth in online sales YOY
10x more sales than the daily average
More resources to help you personalize your marketing
12+ million users trust us with their email marketing. You can too.
*Disclaimers
- 141% more revenue with Al-built segments: For Jan 1 2022 - Jul 1 2023 period. Standard and Premium plans only.
- 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.