September 30, 2026
Welcome Enterprise Single Sign-On
Available on Premium plans
Mailchimp Enterprise SSO lets all users in your Mailchimp account, with a configured private domain, sign in through your identity provider (IdP) credentials, rather than with Mailchimp passwords. If your identity provider supports single sign-on (SSO), you can use it to log in to Mailchimp. Secure your account and allow your users to seamlessly use your organization's identity instead of managing a separate login. Examples of IdP SSO providers include Microsoft Entra ID, Okta, and more.
Available to Premium users only
September 29, 2026
Connect any website to Mailchimp with GTM
Got a website that isn't Shopify, Wix, or WooCommerce? Tracking page views and other key customer actions in Mailchimp just got a lot easier. Install the Mailchimp Site Tracking pixel through Google Tag Manager, no code and no dev ticket required, and every page view starts flowing in automatically. Build segments off the pages people visit, or trigger an automation the moment someone lands on a key page.
September 24, 2026
Blackbaud Raiser's Edge NXT now syncs with Mailchimp
Available on Essentials, Standard, and Premium plans
Still exporting constituent lists from Blackbaud Raiser's Edge NXT by hand? Not anymore. Pick a Raiser's Edge NXT list and your constituents land in your Mailchimp audience with their giving history attached: lifetime giving, last gift, recurring donor status, and constituency codes, all as merge fields and tags you can build segments on. When a new gift comes in, your thank-you can go out on its own.
Available to paid users only
September 11, 2026
See your automations and campaigns in one view
Available on Essentials, Standard, and Premium plans
Your automation results now sit right next to your campaigns, so you can spot what's working without jumping between reports. Automation sends, opens, clicks, and revenue now appear alongside your email and SMS campaigns on your Home screen and in your Marketing Dashboard. In Custom Reports, you can build a multi-metric report with your automation emails and SMS in it to see how each flow and every step inside it is doing over time, then export it with your campaign data. Your running and paused flows are included automatically, so there's nothing to turn on.
September 2, 2026
Turn loyalty activity into targeted campaigns
Connect Rivo or Yotpo Loyalty & Referrals to bring points balances, VIP tiers, and referral data into Mailchimp. Trigger flows the moment a customer joins, earns, redeems, or refers a friend, and segment your audience by loyalty status. Reach your best customers when it matters!
Explore loyalty integrations
June 16, 2026
Reach exactly the audience in every multivariate test
Available on Standard and Premium plans
Building a multivariate test now works just like a regular campaign. Choose your audience and exclude specific segments or contacts right in the flow — no more pre-building workaround segments. A cleaner, faster, and more reliable experience makes setting up your test easier from start to finish.
June 11, 2026
See how your campaigns performed by segment
Available on Standard and Premium plans
Break down campaign performance by audience segment, right inside Custom Reports. The new Campaign Performance report shows how each segment opened, clicked, and engaged side by side, so you can see who drove your results.
May 29, 2026
A clearer, smarter multivariate report
Available on Standard and Premium plans
Your Multivariate Test reports now show test details, performance metrics, and a side-by-side variant comparison right on the report page. Bot-adjusted metrics filter out bot activity, so you can trust what the winning variant is telling you.
May 28, 2026
Turn Insights into Actions
Available on paid plans
Purpose-built for omnichannel campaign performance and audience analytics in Mailchimp, Analytics AI is designed to give brands marketing intelligence that helps drive decisions and growth.
Try Analytics AI
*Available to all paid Mailchimp users with Admin or Owner role globally, with campaign activity.
