Drawbacks to using the AIDA model
The primary drawback is the idea that after a person becomes your client, the AIDA model is finished. This simply does not have to be true.
As mentioned previously, many marketers include an "R," or retention, at the end of that acronym. This is every bit as important as the first four letters in the model. These are all parts of outbound marketing that should be adhered to for the best results.
Another drawback could be if not every person in the AIDA model training session is on board with the concept. Some may not fully understand it. If their confusion is left unchecked, they will fail in their attempts to use the AIDA model.
What can be done to avoid the unwanted result is to take those people aside and tutor them separately from the rest of the group. You can answer all their questions and ensure they grasp this concept before sending them out onto the field.
If you find these drawbacks to outweigh all the benefits, you can consider one of these variations.
The AIDA model in action
The following is an example of how the AIDA model would work:
Company A wants to increase its customer base. So, it implements an AIDA marketing plan.
First, they create and deploy a customer survey aimed at their target audience. With this survey, they find out which facets of their services these people are interested in.
Then they made the necessary adjustments to their marketing plan.
By incorporating the AIDA funnel into its marketing strategy, Company A sees a significant increase in the number of folks who want its services.
Then it had its marketing team reach out to these new and promising prospects. The end result is that the profits of Company A begin to soar. All because they used the AIDA model.
Use email marketing to lead customers through your sales funnel
Email marketing is an excellent and cost-efficient way to put the AIDA model into action. After identifying who your target audience is, create an email marketing campaign.
Be sure to follow best practices so it does not go into people's spam folders. When the appropriate time arises, reach out to these potential clients by telephone.
Reach out to the team at Mailchimp for help and leave the rest up to them. We have the expertise you need to get this job done correctly.