Have you ever received a call from someone trying to sell you something? You’ve never talked to this person before, but all of sudden, they’re on the other line trying to convince you to purchase what they’re selling and telling you how much value it’ll bring to your life.
This is called cold calling, and it’s an example of outbound marketing. Outbound marketing refers to any kind of marketing where a business directly reaches out to potential customers. A business can take many different directions when it comes to marketing, but outbound marketing is one of the most common types. Outbound marketing is the opposite of inbound marketing, which is when a business creates content that will draw customers in.
A business can use both forms of marketing or just one, depending on the type of business and its marketing strategy. There are pros and cons to inbound vs. outbound marketing, which are important to know so that you can create the most effective marketing strategy for your business.
So, what is outbound marketing, and how do you know if it’s right for your business? In this article, you can learn more about the outbound marketing definition, examples of outbound marketing, inbound vs. outbound marketing, and more.