There is a wide variety of marketing techniques that a company may employ, some of which are a lot simpler than others to get going. One of the most age-old Internet marketing techniques is email marketing, a technique that has a number of benefits that have made it a popular method of advertising even years down the line. But why use email marketing?
Email marketing is a solid tool for getting your brand, product, or service out there, with the added benefit that email marketing tends to go to people who are already interested in your service. However, for small businesses, especially up-and-coming ones, it may not be so easy to see the exact benefits.
In order to help you figure out exactly what these benefits are, the marketing experts at Mailchimp will discuss 10 of the best methods to grow your business using email marketing. These methods are just some of the best but are by no means the extent of what email marketing can do for you.
What is email marketing?
Email marketing is a pretty self-explanatory concept, making it easy both to explain and for a person to digest. Basically, it refers to sending emails marketing your product, service, and/or brand, either to people who subscribe to a mailing list or people you are cold emailing.
Why is email marketing important for businesses?
One thing to understand about email marketing is that sending unsolicited emails is a very tricky thing to pull off. It is not illegal, but there are rules in place that a campaign would have to follow. However, even if it is okay to send these unsolicited messages legally, it begs the question: how effective are they?