Many small businesses moved from in-person to digital in 2020, but BetterSpaces took the opportunity to reimagine their offerings. Founded in late 2016, the 15-person BetterSpaces team helps businesses enhance their company culture through wellness programming, community-building events, and amenities management like rooftop gardens and other spaces for employees to enjoy.
Pre-pandemic, customers all over the East Coast used the BetterSpaces app to access amenity spaces, book rooms, or sign up for programs like yoga or meditation classes. But when COVID-19 hit, all their clients had to close their wellness spaces and programs, and the BetterSpaces team had to find new ways to serve their clients fast.
Navigating unprecedented change and re-imagining their business
Amid stay-at-home orders and social distancing, BetterSpaces began to rely solely on their app to reach their community. To find out what app users wanted in their new work-from-home lives, BetterSpaces quickly sent surveys, interviewed customers, and solicited feedback from their community managers.
They created new content based on what their community needed and began producing videos hosted on the BetterSpaces app.
They also added 20 live Zoom classes every week, with topics that include things like getting better sleep or exercising at home. “One of the upsides of the pandemic is that it's been creatively challenging. And that's been, I think, motivating for all of us,” says Janera Soerel, Director of Business Development and Client Management.
According to Marketing Manager Sarah Lowe, one of the biggest challenges has been transforming these types of hands-on activities to squares on a computer screen. To address that, they connect virtual events to the end user by sending themed kits to employees ahead of time, filled with the activity supplies for events like painting classes or wine tastings.