Benefits of brutalist web design
By incorporating the key elements of brutalist style into your web design, such as raw textures, high-contrast color schemes, and unconventional layouts, you can craft a website that commands attention and encourages users to engage with your content.
There are many advantages of taking a brutalist approach to your website design, including:
Focuses on content
By stripping away unnecessary design elements, brutalist web design puts the spotlight on your content, making it the central focus of your website. Users can easily find what they're looking for, which will improve the user experience and boost conversions.
Improves website performance
Quick website load times are key to increasing conversion rates and revenue. If your website is too slow, this will cause users to click off and go to a competitor instead.
Fortunately, the minimalist approach to design leads to faster loading times and better overall site performance. This is essential for keeping users engaged and getting them to stay on your website.
Increases user engagement
The unconventional and bold aesthetics of brutalist design can encourage users to explore your website and engage with your content. When there’s nothing in the way, people tend to move forward with exploring your website, which can lead to increased user engagement.
Creates a memorable user experience
With its unique and striking style, brutalist web design can leave a lasting impression on your website visitors.
If you give people too much to chase, they won’t catch anything. But if you give them a clear path forward, they’ll usually take it. Brutalist web design offers a unique and attention-grabbing approach to creating impactful websites.
Brutalist web design is extremely simplistic and involves plain colors and design elements, like web-safe colors, white backgrounds, and raw text. Because it doesn't rely on expensive graphics and design elements, brutalist web design can be cost-effective for small businesses or individuals looking to build a website.
Drawbacks of brutalist web design
Brutalism is a great way to grab your user’s attention and makes for an extremely memorable user experience. However, brutalist web design, like any form of web design, is not without some potential drawbacks.
Can be difficult to navigate
The unconventional layouts and lack of traditional design cues can make brutalist websites challenging for some users to navigate. This issue can be overcome by incorporating an adaptive web design, clear navigation elements, and ensuring that your content is well-organized.
Potential lack of accessibility for some users
The bold aesthetics and high-contrast color schemes can present accessibility issues for some users. To address this, consider providing alternative color schemes or using accessible typography.
Possible negative brand perception
Brutalist web design may not be the right fit for every brand, as it can potentially convey a harsh or aggressive image. However, you can create a cohesive and memorable brand identity by carefully selecting brutalist elements that align with your brand values and incorporating them into your overall design strategy.
Create an unforgettable user experience with brutalist web design
By understanding the key features and benefits of brutalist website design, you can create a memorable user experience that sets your personal brand or business apart from the competition. To ensure your brutalist web design is successful, consider leveraging Mailchimp's suite of tools and services.
Mailchimp offers a range of resources to help you optimize your website and create impactful content. From understanding the intricacies of website design principles to mastering your copywriting skills, Mailchimp has you covered.
With the support of Mailchimp's tools and services, you can ensure that your brutalist website is not only visually stunning but also optimized for user engagement and performance.