Building an online presence for a business, brand, or even an ideal or an individual can significantly help increase one's overall reach and visibility. One of the most popular trends in modern web design includes the one-page website. When you choose to design one page instead of developing an extensive library of pages and an entire sitemap, there are a few tips to keep in mind along the way.
What is a one-page website?
A one page website is exactly what it sounds like. It is a website that is designed to provide succinct and direct information about a product, service, or even an idea with the use of one page. Using optimized scrolling solutions, aesthetically pleasing graphics, and mobile-friendly and responsive design, building the best one page websites is possible for just about anyone, regardless of your level of experience.
What are the benefits of creating a one page website?
Choosing to develop your website as a one-page site is a major decision that should not be made lightly, especially if you are launching an entire brand or if you are using your website to generate revenue.
Mobile-friendly and responsive design
Because more people than ever use mobile smartphones and portable devices to browse the web, a one page website makes sense in many instances. If you intend to reach as many users as possible and want to target mobile users or those on-the-go, a one-page website can help streamline the process, reduce your website's bounce rate, and keep your website's visitors on your site for longer periods of time.
Boosted link authority
If rankings matter to you, it may be time to consider using a one-page website layout or template for your own site, depending on the purpose and goals of your website. In some instances, one-page websites may help to increase link authority in top search engines, such as Google, Yahoo!, DuckDuckGo, and Bing. Because all of the information you intend to relay is available on a single page of your site, you can decrease the amount of time it takes for your website to be virtually crawled and properly indexed on various search engines as well.
If you are paying an individual or a team to develop your website, a one-page site is often much cheaper than a fully fleshed out website with tens of hundreds of pages.
Because you are only directing users to one page of your website, you can also enjoy simplified data and analytics in real-time, as you will only be receiving information from one page.
How to create a one page website
If you are thinking of using a one page website builder to design one page for your own site, there are a few steps to remember. Before you get started, you should also consider whether or not you will need to convert an existing website or existing content into the new one-page layout you plan to use for your site.
Once you are ready to begin designing the look and content sections for your one page website, keep the following tips in mind:
- Set goals for your one-page website: Are you trying to attract new prospective customers, or do you want to spread the word about your website as much as possible with viral content such as videos and relevant information? What demographics are you trying to reach with your website? Do your users primarily browse the web via computer, or with the use of a mobile smartphone? How often does your target audience shop online or seek out new businesses and brands to follow and support? What competition currently exists in the industry I represent and within the market I am targeting?
- Develop your vision: See the end result of your website before you begin designing your new template or layout. Research existing one-page website designs to brainstorm a layout for your own.
- Columns and rows: Consider how many columns and rows you plan to implement in your one page website layout, as well as their placement on the page itself.
- Content structure: How do you plan to introduce your content to your users? In what order should your visitors be presented with the information, products, links, or services you intend to share? Carefully plan out the order in which you intend to place your content.
- Typography: Finding a suitable font for a one-page website is also a top priority, as any website that is not legible will likely lose visitors or cause your website's bounce rate to skyrocket. Consider the audience and demographics you are targeting when selecting a font that is most likely to resonate with the users who visit your website.
- Color scheme and imagery: Selecting the right color scheme can mean the difference between a successful website and a website that falls short of expectations. Choose a color scheme that blends well with your logo as well as modern trends at the time. Ensure the imagery you use throughout your website fits well together and represents the brand or business of your website itself.
- Sales funnel: If your main goal of a one-page website is to sell products or attract new customers, ensuring that your sales funnel is properly placed throughout your one-page site is essential. Check the order of your content to verify that it flows properly and that any CTA (call-to-action) button(s) you use are worded properly and placed appropriately.
What industries are one page websites perfect for?
One-page websites are not just useful for showing off a singular product. In fact, they can be extremely beneficial for a number of industries and types of websites, including:
- Mobile apps: Promote your mobile app and everything it has to offer using a one-page website.
- Portfolios: Use a one-page website design to showcase all of your best works.
- Galleries: Connect artists and vendors from around the world when you design one page for your site.
- Agencies: Connect with prospective clients faster using a singular website layout or template.
- Local businesses: Use one page website layouts to attract new customers and to boost overall SEO, or search engine optimization within local and traditional search engine results.
Some of the best one page websites and templates available today include:
- Wandure: Wandure is a unique concept that helps tech-savvy daters find unique dates while seamlessly planning the date for you. Wandure's website is a one-page site that includes everything you need to know about getting started in just a few seconds. Because Wandure focuses on promoting its mobile app, it is perfect for this list.
- Heippa: Heippa is another unique concept that is designed to connect users with potential experts in any field whenever they are in need of help, guidance, or advice. Heippa uses its one page website to include details about the app, how it works, and all of the industries it currently covers.
- Upstate Laundry: For small business owners, using a one page website design can significantly boost your referrals, leads, and ultimately, the amount of revenue you are capable of generating. Upstate Laundry takes a one page site design and implements real-time GPS locators for laundromats as well as a fleshed-out FAQ, or Frequently Asked Question section for users on the site.
- Smart Diet: Smart Diet is a website focused on nutrition, diet, and proper exercise. This one page website includes interactive quizzes, forms, and guidance from fitness experts along with a complete CTA to help encourage and incentivize users to sign up and register as a customer themselves once they have finished reading the page.
- Family Meal: FamilyMeal.recipes is a one page website that helps raise funds to donate to various restaurants located in and throughout the state of New York. The site itself features an array of cookbooks that have been specially illustrated to help with generating sales and helping to raise charitable donations for the cause.
From helping to support local businesses to raising money for specific causes and charities, you can use a one page website builder to create a one page layout for just about any blog or website today. The use of one page website layouts can go a long way when integrated properly into your online presence.
How much does a one page website cost?
Having a one page website developed by a freelancer or even by a web design agency is not always affordable or budget-friendly, even when you are only in need of one simple page. While some web designers and freelance developers may offer package deals for one-page websites that start at $299 and up, others may charge anywhere between $50 and more than $125 per hour for their skills, depending on the type of content and features you intend to use on your site.
One way to reduce costs while simplifying the process of managing your website, building a website, and even marketing its content is to use Mailchimp. Mailchimp is not only a one-stop shop for those interested in streamlining online marketing campaigns, but it also includes its very own website builder. With the Mailchimp one page website builder, design, develop, and launch any website you envision while you not only save on costs, but also on time.