Why do businesses choose Mailchimp over Constant Contact?

FAQs

• Why should I choose Mailchimp?

  Email marketing matters. Even in an age when you can reach your customers across many channels, email is still an effective way to engage your audience. And as the #1 AI-powered email marketing and automation platform, we know how to help you turn emails into revenue—with tools and insights that optimize your campaigns, personalize content, and maximize conversions. And with Mailchimp, you also have the advantage of managing all your marketing channels, including email and SMS, from one unified platform. This consolidation allows you to streamline your efforts, enhance engagement, track ROI, and seamlessly execute your omnichannel marketing strategy with the intuitive editor provided within our platform.

• How does Mailchimp’s email marketing platform perform compared to Constant Contact?

  Of the thousands of reviews for Mailchimp (12,000+) and Constant Contact (5,000+) on G2.com, Mailchimp outperformed Constant Contact in 31 areas of user satisfaction in the email marketing category, including: Ease of use; ease of setup; performance and reliability; data importa nd export tools; building and personalizing emails; and reporting.

• Mailchimp and Constant Contact both offer SMS - what makes Mailchimp better?

  Using Mailchimp, you can reach and grow your customer base through SMS messaging. With Email & SMS pop-up forms, embedded forms and landing pages, you can effortlessly build your SMS subscriptions and expand your contact list. Additionally, you have the flexibility to upload contacts and add tags to customer data, allowing for segmentation and organization. Mailchimp lets you craft integrated email and SMS automations through the same platform in tandem, engaging audiences simultaneously across channels. Whereas Constant Contact doesn't have automation capabilities to trigger SMS automations. With Mailchimp's SMS capabilities, you can create meaningful connections and drive results for your business by sending tailor-made messages. Show your audience that you genuinely care about their preferences by utilizing SMS to send transactional follow-ups, customer support messages, and foster deeper customer relationships through personalized 1-1 messaging. Constant Contact does not offer 1-1 messaging with customer or transactional follow-ups.

• Mailchimp and Constant Contact both have marketing automation - what makes Mailchimp better?

  Mailchimp’s standard plan offers more robust marketing automation than Constant Contact’s standard plan. Mailchimp offers 100+ pre-built automated workflows including: Welcome and birthday messages; event and behavior-based automations; abandoned cart emails; product retargeting; and product recommendations. Constant Contact’s standard plan only offers automated welcome emails and birthday emails along with some personalized email functionality. In addition, Mailchimp’s standard plan also includes multistep automated workflows including: A/B and multivariate testing; AI-generated automations; visual automation builder; multiple starting points; branching points; pre-built workflows; a dedicated explore page; and a drag-and-drop builder.

• How do Mailchimp’s reporting tools compare to Constant Contact?

  The value of an email campaign lies not just in how much revenue it generates, but also in the insights it provides about what works and what doesn’t. Constant Contact gives you numbers for opens, click-throughs, and forwards, but they offer fewer advanced reporting features than Mailchimp. Mailchimp’s in-depth reporting capabilities let you analyze audience responses and see what parts of a campaign draw the most customer interaction. You can also track your return on investment (ROI) across all channels, including your website, email list, and social media accounts when you connect your store to your Mailchimp account. This helps you learn which campaigns are working and if you should use any of your marketing funds differently.

• How does Mailchimp’s customer support compare to Constant Contact?

  Constant Contact gives you numbers for opens, click-throughs, and forwards, but they offer fewer advanced reporting features than Mailchimp. Meanwhile, you can get started with ease when you’re new to Mailchimp with personalized onboarding, included in every paid plan, in the first 30 days. Our Onboarding Specialists offer 1:1 support to help you get set up and get going more quickly. Meanwhile, you can get started with ease when you’re new to Mailchimp with personalized onboarding, included in every paid plan, in the first 30 days. Our Onboarding Specialists offer 1:1 support to help you get set up and get going more quickly. Mailchimp’s award-winning support team offers all users 30 days of chat and email support and paid users ongoing 24/7 chat and email support in English, Spanish, Portuguese, and French. Premium plan users also have access to phone support. From 2020 through 2022, Mailchimp has won 13 prestigious Stevie® Awards for exceptional Sales and Customer Service, including a 2022 Stevie® Awards Gold for “Empowering Our Customers During Times of Uncertainty”. You can count on our support team to provide the answers you need for your growing business. In addition to these by-request services, Mailchimp also offers an in-depth library of resource articles, guides, and tutorials and a directory full of 3rd-party experts who are available for hire if you need extra assistance.

• How does Mailchimp’s price compare to Constant Contact?

  For email sends, Mailchimp’s standard plan starts at $20+/month while Constant Contact starts at $35+/month. For SMS, Mailchimp’s standard plan is $20 for 1,000 credits, with standard vetting included. By comparison, Constant Contact charges $10/month for up to 500 messages.