What Are the Differences Between Constant Contact vs. Mailchimp?

Learn about the differences between Constant Contact vs. Mailchimp in this comparison guide.

Email marketing is important for all businesses. It doesn’t matter who your customers are or what industry you’re in, all businesses can benefit from email marketing. Email marketing is how you can relay valuable information to your customers, promote new products or services, and connect with your customers in a more personalized way.

Email marketing allows businesses the opportunity to engage with new and old customers. But sometimes, sending out emails to customers and creating effective email campaigns can get overwhelming and time-consuming, which is why it’s important to use an email marketing service.

There are a variety of email marketing tools out there that are designed specifically to help businesses with their marketing efforts, and some of the most popular choices are Constant Contact and Mailchimp. But what are the primary differences between Mailchimp and Constant Contact?

To learn more about Mailchimp vs. Constant Contact, keep reading below, where you’ll find information on the features and benefits of each software to help you decide which email marketing platform better suits your business. There are pros and cons to each, so it’s crucial to weigh the differences before making a decision.

What is Mailchimp?

Mailchimp is the largest email marketing platform and has over 11 million active users. Mailchimp is an all-in-one marketing platform that offers a variety of tools and resources for business owners. You can pay to be a part of a Mailchimp plan, or you can start out with a free membership, which is great for businesses that are just starting off.

Mailchimp boasts an impressive list of marketing resources, including e-commerce tools, marketing tools, digital content tools, and more. Not to mention they also have email templates that you can use to craft your very own marketing emails.

Mailchimp itself is also very user-friendly. The website design is sleek and aesthetically pleasing, and it’s very easy to get the hang of, which is vital when you’re beginning your business journey. Mailchimp offers helpful resources for business owners who are looking to launch, build, or expand their brand.

However, one of the primary reasons why Mailchimp is so widely used is due to its all-in-one nature. With Mailchimp, users can integrate their audience data with their marketing channels, so they can manage all their marketing efforts from a single platform. Since your data and insights are located in the same place, users can easily see what’s working so they can take the necessary actions to reach their goals.

What is Constant Contact?

Constant Contact might not have as many users as Mailchimp, but it’s still one of the most popular email marketing platforms for businesses. Constant Contact is an easy-to-use email marketing platform designed for small businesses to create marketing campaigns. Users get access to an assortment of marketing tools with Constant Contact that they can use to grow their audience and get more business.

With Constant Contact, users can send a high volume of targeted emails which they can personalize to fit their brand identity. There is no limit to the number of emails you can send with Constant Contact. You can also sync existing tools you’re already using with Constant Contact so you can easily manage your marketing strategies from the platform.

Constant Contact prides itself on always delivering success with a wide range of resources that can help brands develop deeper relationships with their customers. It doesn’t matter the size of your business or how experienced you are with digital marketing, Constant Contact will help you reach your goals.

Constant Contact vs. Mailchimp pricing

When deciding whether Mailchimp or Constant Contact is better for your business, one of the biggest deciding factors will likely be price. Your budget will depend on the size of your business, the industry you’re in, and your customer base. Spending too much on a marketing platform can end up costing your business more money than you can afford, so it’s crucial to compare Constant Contact vs. Mailchimp pricing so you can gauge which is the better option for your budget.

Constant Contact pricing

There are two options for marketing plans with Constant Contact: Core and Plus.

The Core plan starts at $9.99 per month, but that can increase depending on your number of contacts. With Core, you can have 5 users working in the same account and you’ll have access to a limited number of marketing tools. You’ll get access to live phone & chat support, as well as various learning resources. You’ll also get access to a majority of the additional features that Constant Contact offers.

The Plus plan starts at $45 per month, which can also increase depending on your number of contacts. With this plan, you can have unlimited users working in the same account and you’ll have access to all of the marketing tools. You’ll also get access to all of the customer support features, as well as all the additional features.

Mailchimp pricing

With Mailchimp, users can choose among four different plans: Free, Essentials, Standard, and Premium.

The Free plan is the most basic plan and is great for brands who want to build and grow their business. With this plan, you’ll have access to various marketing tools, such as marketing CRM, creative assistant, and website builder.

The Essentials plan starts at $11 per month and is ideal for businesses looking to send emails, but with access to around-the-clock support. With this plan, you’ll have access to all the same tools you get in the Free plan, in addition to several other tools, like email and landing page templates and A/B testing.

The Standard plan is what Mailchimp recommends, and it starts at $17 per month. This plan is great for businesses that want to grow quickly and need both optimization and automation tools. With the Standard plan, you’ll get access to all the same tools that you get in the Essentials plan, as well as several others, like custom templates and behavioral targeting.

The Premium plan starts at $299 a month and offers more advanced features for brands that need more customization with their marketing strategies. With the Premium plan, you’ll get access to all the same tools that you get in the Standard plan, in addition to various others, like comparative reporting and multivariate testing.

Constant Contact vs. Mailchimp features

Both Mailchimp and Constant Contact offer a multitude of helpful features that brands can use to launch, build, and grow their businesses. These features can help with everything from creating effective marketing campaigns to sending out emails to customers, so it’s imperative to pick a platform that offers the tools you need. So, when deciding between Mailchimp vs. Constant Contact, make sure you look into the different features that are available.

Constant Contact features

Constant Contact offers a variety of features that are helpful for small business owners. With Constant Contact, you can get help with email marketing, social media, contacts, and automation, all within one platform. You can send emails, create social ads, manage clients, and so much more.

Some of the tools that Constant Contact offers include:

  • Design templates
  • A/B testing
  • Landing pages
  • List-Building tools
  • Event Marketing
  • Social media marketing
  • Mobile apps

Mailchimp features

Mailchimp has an extensive list of email marketing features that users will get access to when they sign up. You can design emails with custom templates, create registration forms to send to your email lists, automate aspects of your email marketing campaigns, create a business website, and manage your audience in Mailchimp.

Some of the tools that Mailchimp offers include:

  • Audience management
  • Creative tools
  • Marketing automation
  • Insights & analytics

Constant Contact vs. Mailchimp reporting

In order to create a successful marketing campaign, you need insight into what did and didn’t work with previous campaigns, which you can get with reporting. Reporting will give you access to important metrics that you need to know so you can run effective campaigns. These metrics and statistics can get confusing, so it’s important to use a marketing platform that offers straightforward and easy-to-understand reporting.

Constant Contact reporting

Constant Contact reporting is great for beginners who are just starting off with their business and might not have a lot of experience with analytics. Constant Contact covers all the basics of reporting, including click-through rates, open rates, and bounce rates. You can use these reporting tools to track the success of your campaigns and understand their performance.

Constant Contact also offers an email tracking service that includes a variety of resources, such as an engagement report, campaign comparison, click-tracking heat map, on-the-go tracking, and more. Users can also integrate Google Analytics with Constant Contact for conversion tracking.

Mailchimp reporting

Mailchimp reporting covers all the same basics that Constant Contact does, but it goes more in-depth with its analytics. With Mailchimp reporting, you’ll get access to a myriad of metrics, including click-through rates and open rates, but you’ll also get more unique reporting features, like a Content Optimizer and Creative Assistant.

Mailchimp makes your data digestible so you can easily see what is and isn’t working for your business. You’ll be able to see your growth, engagement, and revenue reports so you can learn more about your audience’s behavior. All your data is also kept in one place with Mailchimp, which makes it easy to keep track of your marketing campaigns.

Mailchimp also offers explanations for all these reports so you can actually understand what your campaign data means. To get the most out of your Mailchimp reports, you need to understand what your reports are telling you, what the context of these reports are, and what you’ll do with your information.

Constant Contact vs. Mailchimp integrations

Integrations are important to have with any marketing platform so you can create successful marketing campaigns. Both Constant Contact and Mailchimp offer a multitude of integrations, so the one you use will ultimately depend on your business’s needs.

These platforms offer everything from social media integrations to analytics integrations, so you’ll most likely find what you’re looking for with either service. But, it’s still important to weigh the differences between Constant Contact vs. Mailchimp integrations, so you can determine which is the better option for your business.

Constant Contact integrations

Constant Contact offers more than 400 integrations that its users can access at any time. The number of integrations that you can access will differ depending on the plan that you’re on, but you’ll still get a large amount regardless.

Some of the integrations that Constant Contact offers include:

  • SalesForce
  • WordPress
  • Eventbrite
  • Facebook
  • Shopify
  • QuickBooks
  • Zapier
  • DonorPerfect
  • Eventbrite
  • HootSuite
  • 3dCart

Constant Contact organizes its integrations by business need and industry, which makes it very easy for beginners to find what they’re looking for.

Mailchimp integrations

Mailchimp offers a more extensive list of integrations that you can use to gain insight into your customers, track metrics, and create more effective marketing campaigns.

Mailchimp has over 700 integrations, including:

  • Shopify
  • SalesForce
  • Facebook
  • Instagram
  • WooCommerce
  • Twitter
  • Base CRM
  • WordPress
  • Cazoomi
  • Quickbooks

Mailchimp organizes its integrations in alphabetical order, which makes it easy for users to find an integration they’re looking for by name.

Constant Contact vs. Mailchimp customer support

Good customer support is crucial in order to have a positive buying experience. Having good customer support is a great way to improve customer retention. When your customers have a good experience with your business, they’re more likely to continue to support you.

It’s easy to overlook customer support when it comes to a marketing service, but you’ll inevitably find yourself needing help at some point. This is why it’s so important to look at customer support before signing up for any service. When things go wrong, you need someone to turn to for help, and you want that someone to respond in a timely manner and have the answers you’re looking for.

Both Mailchimp and Constant Contact have great customer service, but it differs in a few aspects.

Constant Contact customer support

With Constant Contact, users can get customer support by phone, chat, Twitter, and crowdsourced community advice. Twitter and crowdsourced support are available 24/7, so users can get help on the weekends and evenings. Phone support is available 6 days a week, except Sundays.

Constant Contact also has online and in-person training events that their users can go to better understand the platform. Users can also sign up for additional support from marketing and technical advisors, but this will cost an extra fee.

Mailchimp customer support

With Mailchimp, paying users can get customer support 24 hours a day, 7 days a week. Those on the Essential and Standard plans will get comprehensive email and live chat support, and those on the Premium plan will also get phone support.

Mailchimp also has an extensive library of articles and tutorials that users can access if they need help with a specific feature or tool. They also have an entire directory of third-party experts that users can hire for themselves if they need even more assistance.

Constant Contact vs. Mailchimp: Which is better?

Constant Contact and Mailchimp are both great options for email marketing services, and the one you choose will ultimately depend on your business’s unique needs. There are pros and cons of Mailchimp vs. Constant Contact, so before you can make a decision, you need to figure out what your business is looking for in terms of your email marketing campaigns.

Both Mailchimp and Constant Contact have various plan options that range in pricing, so regardless of the service you choose, you can find a plan that’s in your budget. Both services also offer a variety of features that brands can use to help with everything from writing emails to creating content. However, Mailchimp does offer more advanced automation features, so if that’s something you’re looking for, then Mailchimp is probably a better option for you than Constant Contact.

As for reporting, you can gain insight into your metrics regardless of the service that you use, but Mailchimp has more advanced features that offer in-depth reporting, such as a click map overlay. Mailchimp also offers more integration options than Constant Contact does, allowing the platform to grow with a business as it scales. And lastly, both services offer great customer service, but Mailchimp users can get support 24/7, while Constant Contact customers are limited to 6 days a week.

You can’t go wrong with either option, but if you’re looking for an all-in-one, comprehensive marketing platform, then Mailchimp is your best bet. Constant Contact may be better for beginners, as it offers fewer options, but Mailchimp is a better choice in the long run as you’ll get access to a multitude of resources and tools that you can’t get anywhere else.

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