What’s inside:

A look at how the tools, features, and integrations available in MailChimp can help small businesses. Topics include:

  • Building your list
  • Targeting your subscribers
  • Automation
  • Sending on the go
  • Connecting and analyzing your data

Email marketing is a powerful tool for small businesses. Whether you’re a brick and mortar looking to supplement your business, an online retailer, a company that relies solely on email for communication with your customers, or anything in between, MailChimp can help you grow your business.

Excerpt

In the world of email marketing, engagement is key. A clean list of organically-collected subscribers who are interested in your business is a great start, but how do you keep them interested and interacting (via opens, clicks, purchases, etc.) with your email?