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Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter

Download our report to discover every phase of the holiday season

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The report that keeps on giving

  • A pink rectangular gift box or present with a simple white bow drawn on top

    Expert insights and data from 13 markets

    Dive into strategies to build lasting customer relationships and ensure repeat business for a truly successful holiday season.

  • Simple line drawing of a gold-colored rectangular gift box with a decorative bow outline on top

    Evolve from seller to storyteller

    Get actionable ways to address your customers’ real, timely needs and align your brand with customers’ values and traditions.

  • Simple line drawing of a gift box in light blue with radiating lines above suggesting a festive or special present

    Discover 7 holiday shopping phases

    Uncover the emotional drivers and spending patterns that make the holiday season such a dynamic time of year.

  • Three minimalist line drawings of hearts in different styles - one geometric, one curved, and one with a sketched outline

    Spread marketing cheer across channels

    Strategically blend email, SMS, and other channels to nurture your customer relationships effectively and efficiently.

Featuring insights and cartoons from Marketoonist

Cartoon showing email list management with two people discussing holiday shopping conversion strategy next to name and email forms

Adding a welcome dose of delight to our data is cartoonist Tom Fishburne, Founder and CEO of Marketoonist. Tom’s work and voice reminds us all of the joy behind our jobs and you’ll find his influence, insights, and illustrations throughout our report.

Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter

Uncover the seven phases of the holiday mindset—and how your brand can meet shoppers where they are.

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Put a bow on all you need to know

A cream-colored tag with "Get Your Gift-Giving Roadmap" text against a sage green background with geometric pattern design

Navigate the ebbs and flows of consumer mindsets during each phase of the holiday season.

Decorative banner with text "Unlock Audience Archetypes" on cream diamond shape against coral background with repeating star pattern

Create campaigns that resonate with every type of holiday consumer throughout the season.

Decorative oval tag with text "Global Data on Local Values" on light blue background with geometric border design

Understand the regional shopping nuances behind how people think, feel, and buy throughout the seven phases of the holiday season.

Decorative banner with text "Make Every Moment Matter" on a beige background with geometric border design

Start your planning as early as September and tap into nuanced “micro-Moments” for deeper customer engagement.

“It’s all about aligning the right product with the right person, not just offering another discount.”

Jess Cervellon, Customer experience expert, podcast host, and founder of Open Late Collective

Hear from the experts

  • Mark Baartse

    Outsourced CMO and e-commerce marketing consultant, Australia

  • Natalie Berg

    Retail strategist, author and founder at NBK Retail, UK

  • Jess Cervellon

    Customer experience expert, podcast host, and founder of Open Late Collective, US

  • Julian Givi

    Associate professor of marketing at West Virginia University’s John Chambers College of Business and Economics, US

  • Nancy Harhut

    Behavioral scientist, founder of HBT Marketing, and author of Using Behavioral Science in Marketing, US

  • Miya Knights

    Strategic consultant, owner and publisher 
of Retail Technology Magazine, US

  • Dr. Rachel Lawes

    Futurist, marketer, author of “Using Semiotics in Marketing” and “Using Semiotics in Retail,” and Fellow of the Market Research Society, UK

  • Dr. Jason Pallant

    Senior Lecturer of Marketing at RMIT University and Global Retail Expert, Australia

  • Thomas Ramsøy

    Applied neuroscientist, founder of Neurons, Denmark

Read Holiday Shopping Unwrapped: Marketing Strategies for the Moments that Matter

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