What is a brand new way of reaching customers without them ever needing to leave their homes? Not by delivery or the internet.
This new way is called the Metaverse. The metaverse was introduced to many people when Facebook renamed itself, Meta, in October of 2021. Before this, the only people who knew much about the metaverse were tech gurus.
Changing its name to Meta was a bold move because it required the company to explain that Meta was a reference to the metaverse.
With its wide membership globally, introducing the idea of the metaverse to a global population, most of whom had never come in contact with the idea of the metaverse, was a daunting task. However, since then the metaverse is beginning to come to fruition.
As the metaverse becomes used more readily, a tool that the average person might use, it is starting to attract interest, especially from marketers and advertisers.
Many digital games use some of the concepts of the metaverse already. Playing games in virtual and augmented reality are in the rudimentary beginnings of the metaverse. Frequent players are familiar with meeting up with others to play a game together in a virtual reality setting. Teams can collaborate on various activities in many games.
Another thing that games and the metaverse have in common is that many apps and games already have in-program purchasing. This can be expanded and scaled in the metaverse.
Why leave home to go to the store, when you can buy the products or services inside virtual worlds?
It's the ultimate convenience because you don't have to leave home to use it, yet you can experience its use inside the application. There are so many scenarios in which in-person shopping can be used in the metaverse, that metaverse creators are probably only implementing a fraction of them so far.