As a marketer, how do you separate yourself from a massive, diverse, and successful field of competition? How do you make your mark on the industry?
The answer usually lies in innovation. You can search high and low and find plenty of ideas. From metaverse marketing to virtual reality (VR), technology can give you an advantage.
Augmented reality (AR) technology can be beneficial when you need to market a product. It’s reshaping the entire marketing landscape, and learning more about how and why this is the case will help improve your skills.
What is augmented reality?
Before we get deep into the specifics of augmented reality and marketing, it would help to talk about augmented reality in general.
Augmented reality is a form of technology that superimposes digital components into the real world.
What does this mean?
With AR, you can use a screen to enhance the world around you. One of the most famous and early augmented reality examples was a mobile application called Pokémon GO. This app lets users view the real world on their phone screen using the device's camera. The twist is that they can also see and interact with Pokémon (make-believe creatures from the media franchise of the exact name) through the same lens. Ultimately, this enables players to "catch" Pokémon anywhere in the globe.
While that’s a specific example, AR always uses this same concept. Whether you utilize a phone screen, smart glass, or another type of viewer, AR combines virtual assets with real-world displays.