Skip to main content
Questa pagina non è ancora disponibile in inglese.

100+ Power Words to Boost Conversions

Choosing the right power words for your newsletter, your latest marketing campaign, or even an upcoming social media post can drastically impact how others view and engage with your brand.

The use of power words can dramatically increase the overall engagement your marketing efforts, promotions, and content receives online, regardless of the industry you represent.

Whether you want to increase the number of newsletter subscribers you have or if you want to boost your overall conversion rate when it comes to online sales, understanding how to use power words with an extensive list of common power words is a great place to start.

What are power words?

A power word is typically classified as a word that evokes strong emotions, responses, or feelings in potential customers or even in online users.

You can use power words to grab the reader's attention and sway individuals to register as a member of a website, sign up to receive newsletters, or even make a purchase.

Power words can range from persuasive words that cause anger-based responses to those that motivate and provide comfort.

Why do power words boost conversions?

The use of power words can trigger emotional responses, whether you are attempting to generate year-end sales on your online store or if you are looking for a way to motivate users to become a member of your community.

Power words get their "power" from the emotional response they cause in readers.

With power words meaning everything from curiosity and anger to trust and greed, there are many different methods of reaching a potential audience. The power of words goes a long way when applied properly and in the appropriate settings.

If you are searching for a way to boost your conversion rates of registered users, subscribers, customers, or current sales, you can do so with emotional words and if you properly use them.

Incorporate power words everywhere

Using a power word is not solely limited to online advertisements, marketing campaigns, and email subject lines.

In fact, you can use power words in a range of applications, both online and off. A few of the applications that are useful for power words include:

Power words fall into several different categories, such as greed curiosity, lust, vanity, anger, and trust.

Types of power words

Whether you are in the process of marketing a food product, promoting a local service, or simply attempting to draw attention to a virtuous cause or organization you represent, you can use power words in many different avenues.

From using your favorite power words in printed marketing materials to incorporating all the power words that are relevant to your brand in various online promotions and pieces of content.

When it comes to powerful words, there are many different types of power words. Understanding the meaning of power words is essential before applying any emotion-evoking words to your marketing materials, content, or to your brand itself.

Appealing to a wide range of emotions when you use emotional power words is a way to directly affect specific individuals based on the target demographics you are trying to reach.

Trust and comfort power words

Incorporating trust and comfort power words can help with building trust between you and prospective customers or clients.

Whether you are attempting to generate sales of products and services or establish yourself as an authoritative source in a particular market, you can do so with the right trust and comfort power words.

When you write a blog post, using trust and comfort power words can help to connect with your audience while building a bond between you and those who visit your website.

Some common trust and comfort power words include:

  • According to X [expert/source]
  • Accredited
  • Anonymous
  • Approved
  • Authentic
  • Backed
  • Best-selling
  • Certified
  • Endorsed
  • Ensured
  • Expert
  • Global/globally
  • Guaranteed
  • Improved
  • Lifetime guarantee
  • Money-back
  • No questions asked
  • No risk
  • No strings attached
  • Official
  • Proven
  • Recession-proof
  • Refund
  • Research
  • Results
  • Safety
  • Scientifically-proven
  • Secured
  • Studies show
  • Surveys show
  • Unconditional
  • Worldwide

Greed power words

While this may seem counterintuitive if you want to build a long-lasting trustworthy relationship with customers and users of your brand, greed power words are also extremely powerful in many different corporate scenarios, from generating sales to creating a sense of urgency among customers.

Examples of greed power words include:

  • Bargain
  • Best
  • Big
  • Billion
  • Cheap
  • Economical
  • Exclusive
  • Giveaway
  • Greatest
  • Guilt-free
  • Hurry
  • Limited
  • Luxurious
  • Massive
  • Money
  • Prize
  • Profit
  • Quick
  • Rich
  • Save
  • Savings
  • Skyrocket
  • Soaring
  • Surge
  • Treasure
  • Triple

Curiosity power words

Evoking curiosity among your online visitors, followers, or customers can also go a long way in building and establishing credibility for your business and brand. Curiosity power words can motivate users to make purchases while also encouraging and/or incentivizing them in a positive manner. A few curiosity-based power words might include: Astonishing Banned Bizarre Black market Blacklisted Censored Classist Classified Illegal Insider Invitation-only Limited Members only Shocking Sneak peek Spoiler Strange Top secret Unauthorized Unbelievable Unpredictable

Vanity power words

Appealing to an individual's own vanity is nothing new. In fact, it is one of the oldest tricks in the books for marketers who work in fashion and retail today.

Vanity power words can motivate individuals to make purchases based on appealing to their pain points or their own ego.

Using the following vanity power words can help you to appeal to an individual's ego:

  • Amazing
  • Awe-inspiring
  • Bold
  • Boost
  • Clever
  • Conquer
  • Elegant
  • Elite
  • Epic
  • Fearless
  • Genius
  • Gorgeous
  • Knockout
  • Legendary
  • Lucky
  • Quick-witted
  • Remarkable
  • Sassy
  • Smart
  • Strong
  • Stunning
  • Successful
  • Triumphant
  • Ultimate
  • Undefeated

Angry power words

Using angry power words is not always an optimal choice, although it can be entirely suitable in the appropriate scenarios. With the use of anger power words, you can appeal to an individual's emotional attachments and personal pain points that impact their everyday lives and themselves personally.

Some anger-based power words that can be used to evoke strong responses in those who view them might include:

  • Abuse
  • Agitate
  • Arrogant
  • Broke
  • Brutal
  • Bully
  • Corrupt
  • Crooked
  • Foul
  • Hostile
  • Liar
  • Lies
  • Loser
  • Morally-bankrupt
  • Narcissistic/Narcissist
  • Rant
  • Revolting
  • Ruthless
  • Smug
  • Sneaking
  • Snob
  • Snooty
  • Stuck Up
  • Thug
  • Vicious

Lust power words

If you are attempting to sell products or services that relate to sex, connections, or relationships, use words that relate to lust to appeal to an individual's senses and motivate them to engage in your brand or make a purchase of their own.

A few examples of lust power words include:

  • Alluring
  • Breathtaking
  • Beautiful
  • Compelling
  • Depraved
  • Desire
  • Dirty
  • Exotic
  • Flirty
  • Forbidden
  • Lonely
  • Magnetic
  • Mouthwatering
  • Obsession
  • Passionate
  • Provocative
  • Riveting
  • Sexy
  • Shameless
  • Sleazy
  • Stimulating
  • Tantalizing
  • Teasing
  • Thrilling
  • Uncensored

Fear power words

Fear is one of the most powerful emotions known to mankind. The use of fear-driven marketing is also nothing new, especially when you are attempting to sell a life-changing product or service to your customers.

With fear-based marketing, you will evoke self-preservation emotions and responses from prospective customers, which may then encourage people to make a purchase.

Common fear-based power words that are used in many different mediums include:

  • Agony
  • Apocalypse
  • Armageddon
  • Assault
  • Backlash
  • Beware
  • Blinded
  • Fooled
  • Frightened
  • Gullible
  • Hack
  • Horrific
  • Reckoning
  • Revenge
  • Risky
  • Savage
  • Selfish
  • Shattering
  • Terrorize
  • Trap
  • Trauma
  • Volatile
  • Vulnerability
  • Warning
  • Worry
  • Wounded

Use power words in your emails

When you write an email, using power words that resonate with your current subscribers is a must, especially in the highly competitive email marketing world that exists today.

To use power words in your emails, outline your emails properly and be selective with the elements of your emails that you want to stand out most. When crafting your email when you use power words, be sure to keep the following tips in mind.

Purpose and goals

What is the purpose of the email you are sending to your current subscribers? Are you trying to solve a problem for your users, offer a unique product, or possibly provide an option that is unavailable anywhere else on the market?

Are you attempting to convert subscribers into premium users, customers, or followers online? Defining your goals ahead of time can help with selecting the right power words list based on your ultimate vision.

Target demographics

Who are you targeting with your emails? What age range, gender, and location do you intend to appeal to with your emails? Will you be honing in on specific demographics, or are you attempting to spread the visibility of your brand as much as possible?

The more specific your target audience is, the easier it is to choose the right power words that are likely to resonate with them on a personal level.

Headers and subheadings

Choosing the right power words for each individual header and subheading you incorporate into your emails is extremely important. Be sure to choose power words that are relevant to the tone you want to convey to your readers whenever you create catchy email subject lines.


What type of emotions do you want to evoke with your emails when you use power words? Before you begin crafting your copy, consider the ideal response you are seeking from your current subscribers and future potential readers.

Boosting your conversions with power words is possible once you understand the audience you want to reach, their pain points, and the overall message you are trying to convey for your brand.

When you use power words, you have the opportunity to connect with subscribers, loyal followers, and committed customers on a deeper level, which can significantly boost your conversions, whether you are looking to generate online sales or simply attract new followers on social media.

Share This Article