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Why Your Website Should Be Built with a Responsive Design

Learn why you need a responsive design for your website. From image sizing to overall mobile optimization, here’s what you need to know.

If you want to meet the needs of your customers and clients, it is important for you to have a strong online presence. After all, people use the internet when they are looking for products and services they require.

When you build your website, it is critical for you to focus on a responsive web design. A responsive design means that your website is going to customize itself to meet the needs of different devices and screen sizes.

The screen on a mobile device is not the same size as the screen on a desktop computer, but you need to make sure that your website shows up well on both of those screens. That is where a responsive website design is important.

Today, as you go through the process of launching your website, you need to think about screens of all sizes. You need to make sure that your font size is right so your text shows up well, and you must make sure the other individual elements of your website load appropriately for mobile users.

With responsive design web development, you can make sure that all visitors have access to the content you share no matter the screen size.

What is responsive design for website building?

Responsive website design is the process of making sure that your web content adapts to different screen sizes. Your content is not going to show up the same on a mobile device as it does on a desktop computer, but you need to make sure that it is easy for everyone to read your content.

For example, you need to think about how responsive images can change, mold, and adjust to different screen sizes. Everyone has to be able to see your images, but as the screen width and height change, you may need to adjust the layout of your content.

On a desktop computer, you might be able to break up your content into different columns, but on mobile phones, all of your content might need to be in the same column. Responsive web design is more important than it has ever been, particularly with more people using mobile devices to browse the internet.

Why is responsive website design important for website performance?

As you design your landing pages and other areas of your web pages, responsive design web development must be a top priority. Some of the reasons why responsive web design is so important include:

Meet the needs of your visitors

Make sure that you meet the needs of your visitors. If your website design is not responsive, a significant chunk of your website traffic will have a difficult time viewing your website. You need to make a positive impression on your visitors, and that means making sure that your website works appropriately no matter the screen size.

Expand your target market

If you are trying to sell products and services, you need to expand your target market. One of the best ways to do so is to have a responsive web design element. Target people who are using desktop computers, laptops, mobile devices, tablets, and phones. If your web design is not responsive, you could miss out on potential opportunities.

Improved search results rankings

Responsive web design can help you improve your search rankings. Search engines need to put the most relevant links at the top of the list. The reality is that responsive websites are more relevant to the needs of users than websites that are not responsive.

If you want to increase your search results rankings, you need to have a responsive web design.

Lower bounce rate

You also need to reduce your bounce rate. Bounce rate is the number of people who click on the website and leave before it loads.

If your website does not load properly, people are going to leave your website because they will not be able to interpret the information. Having a responsive web design can help you improve your website navigation and reduce your bounce rate, which is important for search engine optimization.


You need to think about professionalism as well. Make that first impression count by showing visitors that you care about the details of your website.

For example, if you think about desktop and mobile optimization, you will show your visitors that you have thought about the layout of your website. You can showcase your professionalism, positioning your website as an authority in your field.

These are a few of the biggest reasons why it is important to think about responsive web design elements. It is an important part of content optimization, so be sure to think about this as you go through the process of building your website.

Finding out if your website is responsive

You need to find out if your website is responsive before it goes live, and you need to test it from time to time to make sure it remains responsive even as new devices are released.

Some of the questions you need to answer as you go through the process include:

  • Are all of the links and web addresses the same, regardless of the device and browser being used? You need to make sure that everyone can enter the same website URL to find the page they need.
  • Does your website load differently on different devices? Of course, you need to make sure that you can see your content clearly, but you should expect it to load differently depending on the size of the stream.
  • Are you able to clearly see the images on different devices? Does it look like the image loads differently depending on the type of device? Regardless of the device you use, you should be able to clearly see the images on the page.

If you can answer these questions, you should be able to figure out if your website is responsive.

Key principles of responsive design

As you go through the process of designing a responsive site, you need to keep several important principles at the top of your list.


First, you need to think about flexibility. A responsive website should be able to shift depending on the device that visitors use to access it. As alluded to above, a standard mobile device has a much smaller screen and browser window, so it cannot fit as much content.

You need your website to be flexible enough to change the layout of the content to make it easier for people to read the mobile version.

Screen resolution

The screen resolution on mobile phones is not going to be the same as the screen resolution on desktop computers.

Regardless, you have to make sure the content shows up well, so consider screen resolution as you design your website. Some of the screen resolutions you need to think about include 1920 x 1080 and 1366 x 768.

Image resizing

Image resizing is critical when you are putting together a responsive website. Regardless of the screen used, the image has to show up clearly.

This means that the image has to change size depending on the screen. For example, you might need to shrink the image if someone is accessing your website from a mobile device. When you resize the image, it needs to show up clearly.

Mobile optimization

Mobile website traffic is rising. With more people using mobile devices to access information online, you must make sure that your website has been optimized for mobile devices.

Search engines are going to check your website before ranking it, and they want to see a website that works well with mobile devices. If you do not optimize your website for mobile devices, you could miss out on a significant chunk of traffic.

Touch screen implementation

Do not forget that some people are going to access your website using a touchscreen. Therefore, you must ensure your website responds well to touchscreen devices. Make sure that someone is able to swipe up and down to check out different areas of the website. If someone taps on an element on the website, your website should respond accordingly. You might also want to give someone the ability to swipe left or right to take a look at different pages.

These are a few of the most important elements you need to think about when you are putting together a responsive website. Do not hesitate to reach out to an expert who can help you.

Website performance success with responsive design

If you think about responsive design for your website, you can cater to the needs of just about everyone. There are plenty of tools available, and you may want to get help from the Mailchimp creative assistant as you put together a responsive website.

Make sure that your website shows up well on just about every device and that everyone has a positive experience when they visit your website.

If you put together a responsive site, that means boosting customer experience on your website. You can convince people to come back for future visits, and search engines will see that your website is an authority in the field.

As a result, your search results rankings can improve, you can increase your online visibility, and you can generate more website traffic. Put the tools from Mailchimp to work for you and create a responsive website.

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