Types of tasks that can be automated
Earlier, we mentioned that there are two types of tasks: those that can be automated and those that can’t. Unfortunately, not everything you do at work can be done by a computer program.
Here’s a list of tasks that can be automated to help you create your list and find new tasks to take off your plate:
Repetitive tasks like data entry, sending notifications, and deleting email spam can all be automated. Most people use task automation to eliminate repetitive tasks from their workload to free up more time for work that supports more important business goals.
Creating and sending marketing emails doesn’t have to be complicated. Instead of waiting for the right time to send your emails, you can prepare them in advance and set a sending schedule. You can do this for all your emails, including email sequences.
For instance, you can send sequences to nurture leads or those based on actions subscribers have taken on your site, like abandoning their carts.
Social media posts
Social media management can be daunting, especially if you make a post for every day of the week. Luckily, you can save time on creating posts and focus more on engaging your audience by investing in a social media management tool that allows you to schedule posts on all your platforms and review metrics in real time.
Automating customer service can free up your support team’s time to focus on more pressing customer service concerns.
For instance, when a customer service rep no longer has to focus on customers emailing them asking for shipping information and can instead use the live chat or chatbot feature, they can focus on customers with more serious concerns.
Sales and marketing
Many aspects of sales and marketing can be automated.
For instance, any time someone completes a form on your website, you can send them a welcome email and an internal email to your sales team to let them know they have a new contact. With internal workflows, you can automate different aspects of your marketing efforts, including lead generation, nurturing, and data analysis.
How to choose task automation software
Not every task automation software is designed for every purpose. While some allow you to automate any task possible with the right implementation structure, others are features added to another type of product. For instance, if you use accounting software, you can set up invoice and reminder automations.
Consider the following factors to help you decide which type of task automation software you need to run your business:
If you need a robust tool, you should prepare to spend more. Many small businesses don’t need software that can do everything for them. Instead, they might be able to use add-on features with their current software solution.
However, if you’re looking for a more robust task management platform, you can determine the price by contacting their sales team or choosing a plan based on how many automations you plan on creating.
Not all task automation software will integrate with your existing tools. If you need a specific type of task automated, you may be able to work with one of your existing providers.
For instance, if you use email marketing software, you already have access to automation features.
For task management software to work, it must integrate with your existing tools. If you have specific tools you use on a daily basis, you can check a provider’s website to learn which integrations they have available.
Embrace task automation for improved time management
Most full-time employees only have eight hours to accomplish their daily tasks. With task automation software, you can improve your time management by freeing up more time for important business tasks that support your ultimate goals.
Reduce error and eliminate time-consuming manual processes with Mailchimp. Our all-in-one suite of marketing tools allows you to automate everything from your email campaigns to social media posts. Try Mailchimp today and embrace task automation for your business.