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This Holiday, It’s Personal

6 insights to save time and maximize revenue with a personalized approach

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Learn how personalization can help you win the holidays

71% of customers are more likely to purchase from companies that send personalized email*

Yet, nearly 3 in 4 marketers feel overwhelmed by the different personalization capabilities available today. So when it comes to using these tools, it’s challenging to know where to begin.

phone showing personalized email promoting eyeglasses
kale green cover of This Holiday, It’s Personal Mailchimp report

Personalize marketing to maximize sales this holiday

We commissioned a survey with Edelman DXI and analyzed Mailchimp platform data to understand what kinds of personalization tactics drive the biggest impact.

In our report, we explore 6 holiday marketing insights that can save time and maximize revenue.

Tap into the power of personalization this holiday

Discover 6 actionable insights that can help save time, maximize revenue, and create a standout holiday campaign.

*Disclaimers

  1. Edelman DXI conducted a panel-sample online survey on behalf of Mailchimp June 12–28, 2023. The survey consisted of 1,000 US Respondents and 500 e-commerce professionals and 500 UK Respondents and 200 e-commerce professionals. The margin of error is +/- 4.9 percent for the national sample and about +/- 6.9 percent for e-commerce professionals, reported at a 95 percent confidence level.