When it comes to email marketing, there are a lot of email campaigns that are sent out to people every single day. Some of those emails get opened, and a lot of them don’t. But how can you track the success of your email campaigns?
Easy—you can do it with an email UTM parameter. Email UTM parameters can be used to track the success of your emails and the performance of specific campaigns. So as a marketer, it’s crucial to know how to set up your UTM codes in email campaigns. Email UTM parameters allow you to track information about a link that you include in your email so that you can gain more insight into how your campaign is performing.
In this blog post, we’ll be diving into how to use UTM codes to track email success. We’ll be discussing what a UTM code is, the main types of UTM parameters for email campaigns, how to use UTM_medium for email campaign tracking, and more. Learning how to track your email campaigns is pivotal for the success of your business so that you can understand how to reach more customers and increase sales.
Continue reading to learn more about UTM codes and why they’re important.