Layout and design
The overall layout and first visual impressions matter, especially to new visitors to a website. A web designer is responsible for the arrangement of logos, introduction text, navigation, headers, footers, and additional graphical or video elements. They are also responsible for keeping up with the latest trends that are used in design based on particular markets or industries they represent. The website layout may also include mobile-friendly development options, which will be implemented and worked on by the website developer.
Branding and colors
Choosing the color scheme for a website will highly depend on the preferred logo being used by the business or website, as well as the target audience. Choosing the right branding and colors can provide the aesthetic that is most suitable for the target audience of the site itself.
The web designer is also responsible for choosing the type of graphics, logos, photographs, and illustrations to use. The web designer should have a well-rounded understanding of color theory as well as how to integrate a wide range of layouts, color palettes, and themes into one central online location.
The visual hierarchy of a website is also important, especially if the goal of your website is to attract new prospective customers, collect user information, or even generate sales. Knowing where certain elements of your website should appear and which graphic elements are most aesthetically pleasing can go a long way when it comes to making a positive and lasting impression on your visitors and customers.
One of the most important elements involved in web design includes navigation. Whenever you visit a website for the first time, you will likely immediately begin searching for links or the navigation area to help find your way around. A website that does not have a proper navigation column or bar may find it difficult to keep users. The navigation of a website should be immediately visible, easily accessible, and also responsive, and mobile-friendly for those who use smartphones and tablet devices while browsing on the go.
Similar to navigation, accessibility to your website is equally as important, even for web designers. Although it will be the duty of the web developer to implement the coding necessary for your website to load and work, it is important for web designers to consider creating additional graphical and design elements for those using smartphones and tablet devices while browsing online. Today, more users than ever browse the web with the use of a tablet or a smartphone, which is why designers prioritize ensuring that websites are not just accessible to one crowd or another.
While it is important for a web developer to ensure the optimization of a website, web designers must also take into account the overall size of the graphics and other design elements they are choosing to use for the website they want to build. If a website requires too much time to load, the owner of the website risks an increase in their website's overall bounce rate.
The bounce rate of a website is the percentage of users who leave after landing on one page of the website or visiting the site for the first time. According to one survey, a simple 2-second delay in loading time on a website can result in a bounce rate increase by up to a staggering 103%. Web designers should always keep image optimization and compression in mind when designing a layout and other elements for clients.