Because the business world has become so competitive, you must make sure you take advantage of every tool at your disposal. That includes finding the right tool to help you communicate with your customers. For example, you might be familiar with WhatsApp Messenger, which is a common application that people use to talk to friends, relatives, and business partners overseas.
When you use WhatsApp Business, you can streamline the shopping experience for your customers and share important information and updates with them easily. But how does the application compare to the WhatsApp everyone knows and loves?
Below, we'll go over what WhatsApp Business is, how it's different from WhatsApp, and how you can get the most out of your business account.
What is WhatsApp Business?
While you may be familiar with WhatsApp, the free messaging platform used to connect people around the world, WhatsApp Business is designed specifically for small business owners and entrepreneurs.
The goal is to make it as easy as possible for you to interact with your customers. The WhatsApp Business app contains many features that can improve your existing workflow. For instance, the automation feature enables you to automate time-consuming tasks you currently do by hand. With an automated workflow, you can save a significant amount of time and money.
A dedicated messaging application for your business can also ensure customers always know what you have to offer. By keeping clients in the loop, you can boost your satisfaction and retention rates.