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The Value of a Resend Campaign, By the Numbers

The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?

Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important

Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.

Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns

Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.

Turn Clicks Into Conversions With Great PPC Landing Pages

Learn how to create effective PPC landing pages. Discover benefits, best practices, common mistakes, and advanced techniques to turn clicks into conversions.

From Clicks to Conversions: Mastering Landing Page Split Testing

Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.

From Click to Conversion: Nurturing a Seamless Conversion Path for Business Success

Creating an effective path to conversion can turn site visitors into customers. Learn more about conversion paths and how to optimize your process here.

Why Clickbait Headlines Harm Your Marketing Efforts

Are clickbait headlines hurting your marketing? Discover the negative impact of sensationalized titles and how to craft attention-grabbing yet honest headlines.

Fewer Clicks, More Dance: The Power of Interactive Email

Mark Robbins didn’t set out to revolutionize email. He just wanted to find the edge of what could be done.

Create Zero-Click Content That Boosts SEO Rankings

Want more visibility? Learn how to create zero-click content that ranks higher in search results and captures attention—without a click.

Unmasking Bot Clicks in Email Marketing Analytics

Bot activity can make bad campaigns look good. Discover how to identify bot clicks in email marketing and use smart filtering tools for trustworthy analytics.

Beginner’s Guide to Click Funnels

Click funnels guide your customers through a series of steps to purchasing your products or services. Learn what a click funnel is so you can use one properly.

Using Segmentation to Improve Click Rate and Increase Sales

Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.