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E-Commerce

Connect an external store to your Mailchimp account to enable e-commerce features.

E-commerce Stores | Mailchimp Marketing API Reference

Connect your E-commerce Store to Mailchimp to take advantage of powerful reporting and personalization features and to learn more about your customers.

E-commerce Stores > Products | Mailchimp Marketing API Reference

E-commerce items for sale in your store need to be created as Products so you can add the items to a Cart or an Order. Each Product requires at least one Product Variant.

E-commerce Stores > Orders | Mailchimp Marketing API Reference

Orders represent successful e-commerce transactions, and this data can be used to provide more detailed campaign reports, track sales, and personalize emails to your targeted consumers, and view other e-commerce data in your Mailchimp account.

E-commerce Stores > Customers | Mailchimp Marketing API Reference

Add Customers to your Store to track their orders and to view E-Commerce Data for your Mailchimp lists and campaigns. Each Customer is connected to a Mailchimp list member, so adding a Customer can also add or update a list member.

E-commerce Stores > Carts | Mailchimp Marketing API Reference

Use Carts to represent unfinished e-commerce transactions. This can be used to create an Abandoned Cart workflow, or to save a consumer’s shopping cart pending a successful Order.

Descriptive errors when adding E-commerce customers

Recent and scheduled updates to the Mailchimp Marketing API, Transactional Email, and Open Commerce.

Fixed behavior for customers added via E-commerce endpoints

Recent and scheduled updates to the Mailchimp Marketing API, Transactional Email, and Open Commerce.

E-commerce Stores > Promo Rules | Mailchimp Marketing API Reference

Promo Rules help you create promo codes for your campaigns. Promo Rules define generic information about promo codes like expiration time, start time, amount of discount being offered etc. For a given promo rule you can define if it's a percentage discount or a fixed amount and if it applies for the order as a whole or if it's per item or free shipping. You can then create promo codes for this price rule. Promo codes contain the actual code that is applied at checkout along with some other information. Price Rules have one to many relationship with promo codes.

E-commerce Stores > Promo Codes | Mailchimp Marketing API Reference

Promo codes can be created for a given price rule. All the promo codes under a price rule share the generic information defined for that rule like the amount, type, expiration date etc. Promo code defines the more specific information about a promo code like the actual code, redemption_url, usage_count, etc that's unique to a code. Promo Code must be defined under a promo rule.

E-commerce Stores > Product Variants | Mailchimp Marketing API Reference

A Product Variant represents a specific item for purchase, and is contained within a parent Product. At least one Product Variant is required for each Product.

E-commerce Stores > Product Images | Mailchimp Marketing API Reference

A Product Image represents a specific product image.