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Opt-In List Best Practices for Marketers

Learn the best practices for building and maintaining a high-performing opt-in list that boosts engagement and drives conversions.

How to Grow and Optimize Your SMS Subscriber List

Increase your SMS subscriber list with targeted strategies that drive growth and retention. Learn how to optimize your approach for better performance.

How to Fall Back in Love With Your Email Marketing

If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.

From Good to Great: How to be an Elite Email Marketer

Rockhouse Partners, a Nashville-based marketing agency, takes email to another level. Here's how they do it.

Sign on Bonuses: Pros & Cons

Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.

High Touch vs. Low Touch Engagement Models in Business

Knowing the differences between high touch and low touch engagement can help you build an effective customer support strategy.

Email Sign Offs for Every Industry and Situation

Review our list of email sign offs for varying industries and situations to find a sign off that’s professional and appropriate.

The Warning Signs of Burnout at Work and How to Avoid Them

Learn what the warning signs of burnout are and how to prevent burnout in the workplace.

How to Create High-Performing Email Campaigns

With all the emails that people receive on a daily basis, it can be hard to make yours stand out from the crowd. Learn how to create high-performing emails campaigns to attract more customers.

Designing the "Freddie High Five" Animation for Facebook Ads

When we added the ability to create Facebook Ads through Mailchimp, we wanted to include a “ready to launch” animation to celebrate successfully submitting an ad.

Outbound Sales Strategies for High Conversion Rates

Discover effective outbound sales strategies to convert prospects into paying customers and drive revenue growth.

Low Fidelity Prototypes vs. High Fidelity

Prototyping is an important part of the UX design process. Learn more about the difference between high- and low-fidelity prototypes here.