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Customer Segmentation Analysis: A Marketing Guide

Turn customer data into actionable marketing strategies. Master segmentation types, steps, and implementation for greater ROI.

Effective Strategies to Grow Your Customer Base Organically

Looking to grow your customer base sustainably? Explore expert tips for organic growth that will help your business thrive in the long run.

Why Should You Use a CRM? (Examples & Best Practices)

Why should sales and marketing teams invest in CRM software? Check out these tips and examples to get the most out of your contact management system.

Crafting a Creative Brief: 12 Elements for Project Clarity and Alignment

A well-crafted creative brief can guide your team, improve collaboration, and set clear goals. Learn how to write an effective brief and what elements to include.

How to Drive Year-Round Success with Holiday Email Strategy

Learn how to use the holidays to pull new customers in and create year-round success with automation tools, thoughtful storytelling, and purposeful messaging.

Ten Content Consumption Trends and How to Harness Them

Discover 10 key content consumption trends and learn how to harness each one to improve ROI, connect with audiences, and elevate your brand strategy.

Email Marketing Best Practices for Email Marketers

In this guide, we outline some of the email marketing best practices as well as common email marketing mistakes and how to avoid them.

Charity Marketing on a Budget: Effective Strategies

Learn how to make your nonprofit marketing budget work for your organization with our most effective strategies, tips, and more.

Subject Line Comparison

The best and worst open rates in Mailchimp.

12 Tips to Build a Social Media Following That’s More Than Just Numbers

Grow your social media following with these 12 tips focused on engagement, consistency, and authentic brand connection.

Why BOPIS is the Future of Retail: A Guide for Business Owners

Discover why buy online, pick up in-store (BOPIS) is rapidly becoming the future of retail with our comprehensive guide for business owners.

Holiday Shopping Made Easy: How BNPL Benefits Business Owners

Simplify holiday shopping for business owners with BNPL (Buy Now, Pay Later). Explore the benefits and enhance customer satisfaction this season.