What Is the Snob Effect? And How it Builds Luxury Brand Loyalty
Explore the snob effect and learn how it influences consumer behavior, driving loyalty to luxury brands by making exclusivity and status key factors in purchasing decisions.
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What Is SMS Geofencing and How It Works
Learn what SMS geofencing is, how it works, and how businesses use location‑based texts to drive real‑time engagement and sales.
What Affects SMS Deliverability and How to Fix It
Explore common SMS deliverability issues and learn ways to fix them. Get troubleshooting tips and best practices to improve your SMS deliverability rate.
What’s a Good SMS Conversion Rate?
Learn how to evaluate your SMS campaign performance and apply tactics that turn more messages into customer actions.
What is Second-Party Data in Business?
Learn everything you need to know about second-party data, including its benefits, collection methods, and how to utilize it in your business.
What is a Sales Funnel? How to Use It to Drive More Qualified Traffic
A sales funnel can increase qualified traffic and encourage leads to purchase. Learn more about how sales funnels work and how to build one.
What Makes a Great Sales Dashboard?
Discover top sales dashboard examples that showcase key metrics, boost performance, and streamline decision-making.
What is ROI in Marketing? How to Make Sure Your Marketing is Making Money
Is your marketing campaign worth the cost? Marketing ROI helps you determine whether your campaign is succeeding–or if you need to try a different method.
What Is the Difference Between an RFQ vs. RFP?
Looking for the difference between an RFQ and RFP? Learn more about RFQs vs. RFPs in this guide.
What Is RFM?
Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.
What is a REST API and How Can It Benefit Your Business?
Learn more about what REST APIs are, how they work, and how they benefit your business.
What Is RAPID Decision-Making?
Are you ready to improve your organization’s decision-making process? Use the RAPID framework to help your global and local teams make better complex decisions.