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What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns

Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.

Are Email Addresses Case Sensitive? And Other Email Best Practices

Email addresses are not case sensitive. Learn about best practices for creating an email address and signature, whether it’s a personal or business email.

What Is a 404 Page and Why Is It Important?

Discover the significance of 404 pages and why they're critical for website success.

Hire People, Not Skills

Hiring is hard. It requires time, patience, and sensitivity to subtle signals that help determine whether someone is a fit for the position.

Deliverability for Your Clients

We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What is a Composite Photo and How to Create One

Composites are also used everywhere today–but why? Understand the pros and cons of composite photos and learn how to create one yourself.

Video Marketing Strategy: Harness the Power of Video

Video creates exciting and immersive experiences. Learn how to use a video marketing campaign to attract and keep customers.

SMS List Building: 10 Smart Strategies

Grow your SMS list with proven strategies to attract, engage, and retain customers through text message marketing.

SMS Frequency Guidelines: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.

When to Hire More Employees for Your Small Business

It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.