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What are TikTok Ads and Are They Worth It for Your Company?

TikTok ads can boost your brand’s visibility on the popular social media app. Read on to learn more about TikTok ads and if they’re worth investing in.

From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication

Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.

How to Start an Online Boutique in 11 Steps

Starting an online boutique from the ground up can be intimidating, especially if you don’t know where to start. Read on to learn how to start your own online store.

What Are Social Listening Tools and How Can They Help Your Business?

Social listening tools allow you to monitor and analyze online conversations about your brand. Learn how to use social listening tools here.

How to Build Effective SMS Surveys for Valuable Feedback

Learn how to build an effective SMS survey with our in-depth guide. Engage your audience and receive valuable feedback with these best practices.

SMS for SaaS: The Fast Lane to Product Engagement

Your product deserves engaged users. SMS for SaaS helps you get there faster. The best part? You can start seeing results from your first campaign. Here’s how.

SMS Campaigns: 5 Key Strategies

Run an SMS campaign to send ads directly to your customers’ phones. Learn best practices for SMS campaigns and how to leverage them successfully.

Six Thinking Hats: A Path to Balanced Decisions

Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.

Using Sales Projections to Improve Planning and Reduce Risk

Sales projections can help make strategic plans, set goals, and operate efficiently. Learn how your business can use this valuable tool.

Sales Methodologies: Think Beyond “Always Be Closing”

Sales success isn’t about constant closing. Learn how to break free from high-pressure sales practices and embrace modern sales methodologies that get results.

What is a Sales Funnel? How to Use It to Drive More Qualified Traffic

A sales funnel can increase qualified traffic and encourage leads to purchase. Learn more about how sales funnels work and how to build one.

What Is RFM?

Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.