The Long and the Short of Email and SMS
Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.
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Tracking Your Lead Source: Why It Matters and How to Do It Effectively
Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.
Introducing Google Remarketing Ads in Mailchimp
We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.
How to Start a Business
Learn about the legal, financial, tax, and marketing considerations of starting a new business.
Introduction Email Strategy: Connect With Busy Decision-Makers
Your complete guide to writing an introduction email that converts. Learn smart strategies to connect with busy executives and other key decision-makers.
How Workflow Automation Can Improve Operations
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
Competitor Analysis: What It Is and How to Conduct One
Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.
Blogging 101: What Is a Blog and Why You Need One
What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.
A Beginner’s Guide to Website Architecture
Discover how smart website architecture can transform your online presence. Learn the essential building blocks for a website that grows with your business.
How to Use X (Formerly Twitter)
Learn how to use X (formerly Twitter) with this beginner-friendly guide. Discover tips for leveraging X for business success.
What are TikTok Ads and Are They Worth It for Your Company?
TikTok ads can boost your brand’s visibility on the popular social media app. Read on to learn more about TikTok ads and if they’re worth investing in.